Global Home Shopping Market Size, Share & Demand Report By Sales Channel (Online E-commerce, Mobile Commerce, Teleshopping, Catalog/Phone Orders, Omnichannel Retail), By Product Category (Apparel & Accessories, Electronics, Home Appliances, Beauty & Personal Care, Groceries & FMCG, Home Décor & Furniture), By Payment Method (Digital Wallets, Credit/Debit Cards, COD, BNPL), By End-User Type (Individuals, Households, Commercial Buyers), By Region & Segment Forecasts, 2025–2030

Report Code: RI1696PUB
Last Updated : December, 2025
Author : William Scott

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Home Shopping Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Home Shopping Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Home Shopping Market, By Sales Channel
    1. Introduction
      1. Market Size and Forecast, By Sales Channel
    2. Online E-commerce Platforms
      1. Market Size and Forecast, By Region
    3. Mobile Commerce / App-Based Shopping
      1. Market Size and Forecast, By Region
    4. Television-Based Home Shopping (Teleshopping)
      1. Market Size and Forecast, By Region
    5. Catalog & Phone-Based Ordering
      1. Market Size and Forecast, By Region
    6. Omnichannel / Hybrid Shopping
      1. Market Size and Forecast, By Region
  10. Home Shopping Market, By Product Category
    1. Introduction
      1. Market Size and Forecast, By Product Category
    2. Apparel & Accessories
      1. Market Size and Forecast, By Region
    3. Electronics & Gadgets
      1. Market Size and Forecast, By Region
    4. Home & Kitchen Appliances
      1. Market Size and Forecast, By Region
    5. Beauty & Personal Care
      1. Market Size and Forecast, By Region
    6. Groceries & FMCG
      1. Market Size and Forecast, By Region
    7. Home Décor & Furniture
      1. Market Size and Forecast, By Region
  11. Home Shopping Market, By Payment Method
    1. Introduction
      1. Market Size and Forecast, By Payment Method
    2. Credit/Debit Cards
      1. Market Size and Forecast, By Region
    3. Digital Wallets & Mobile Payments
      1. Market Size and Forecast, By Region
    4. Cash on Delivery (COD)
      1. Market Size and Forecast, By Region
    5. Buy Now Pay Later (BNPL)
      1. Market Size and Forecast, By Region
    6. Online Banking / EMI Options
      1. Market Size and Forecast, By Region
  12. Home Shopping Market, By End-User Type
    1. Introduction
      1. Market Size and Forecast, By End-User Type
    2. Individual Consumers
      1. Market Size and Forecast, By Region
    3. Households
      1. Market Size and Forecast, By Region
    4. Commercial Buyers (SMBs)
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Sales Channel
          1. Online E-commerce Platforms
            1. Mobile Commerce / App-Based Shopping
              1. Television-Based Home Shopping (Teleshopping)
                1. Catalog & Phone-Based Ordering
                  1. Omnichannel / Hybrid Shopping
                  2. By Product Category
                    1. Apparel & Accessories
                      1. Electronics & Gadgets
                        1. Home & Kitchen Appliances
                          1. Beauty & Personal Care
                            1. Groceries & FMCG
                              1. Home Décor & Furniture
                              2. By Payment Method
                                1. Credit/Debit Cards
                                  1. Digital Wallets & Mobile Payments
                                    1. Cash on Delivery (COD)
                                      1. Buy Now Pay Later (BNPL)
                                        1. Online Banking / EMI Options
                                        2. By End-User Type
                                          1. Individual Consumers
                                            1. Households
                                              1. Commercial Buyers (SMBs)
                                            2. U.S.
                                              1. By Sales Channel
                                                1. Online E-commerce Platforms
                                                  1. Mobile Commerce / App-Based Shopping
                                                    1. Television-Based Home Shopping (Teleshopping)
                                                      1. Catalog & Phone-Based Ordering
                                                        1. Omnichannel / Hybrid Shopping
                                                        2. By Product Category
                                                          1. Apparel & Accessories
                                                            1. Electronics & Gadgets
                                                              1. Home & Kitchen Appliances
                                                                1. Beauty & Personal Care
                                                                  1. Groceries & FMCG
                                                                    1. Home Décor & Furniture
                                                                    2. By Payment Method
                                                                      1. Credit/Debit Cards
                                                                        1. Digital Wallets & Mobile Payments
                                                                          1. Cash on Delivery (COD)
                                                                            1. Buy Now Pay Later (BNPL)
                                                                              1. Online Banking / EMI Options
                                                                              2. By End-User Type
                                                                                1. Individual Consumers
                                                                                  1. Households
                                                                                    1. Commercial Buyers (SMBs)
                                                                                  2. Canada
                                                                                2. Europe
                                                                                  1. Market Size and Forecast
                                                                                    1. By Sales Channel
                                                                                      1. Online E-commerce Platforms
                                                                                        1. Mobile Commerce / App-Based Shopping
                                                                                          1. Television-Based Home Shopping (Teleshopping)
                                                                                            1. Catalog & Phone-Based Ordering
                                                                                              1. Omnichannel / Hybrid Shopping
                                                                                              2. By Product Category
                                                                                                1. Apparel & Accessories
                                                                                                  1. Electronics & Gadgets
                                                                                                    1. Home & Kitchen Appliances
                                                                                                      1. Beauty & Personal Care
                                                                                                        1. Groceries & FMCG
                                                                                                          1. Home Décor & Furniture
                                                                                                          2. By Payment Method
                                                                                                            1. Credit/Debit Cards
                                                                                                              1. Digital Wallets & Mobile Payments
                                                                                                                1. Cash on Delivery (COD)
                                                                                                                  1. Buy Now Pay Later (BNPL)
                                                                                                                    1. Online Banking / EMI Options
                                                                                                                    2. By End-User Type
                                                                                                                      1. Individual Consumers
                                                                                                                        1. Households
                                                                                                                          1. Commercial Buyers (SMBs)
                                                                                                                        2. U.K.
                                                                                                                          1. By Sales Channel
                                                                                                                            1. Online E-commerce Platforms
                                                                                                                              1. Mobile Commerce / App-Based Shopping
                                                                                                                                1. Television-Based Home Shopping (Teleshopping)
                                                                                                                                  1. Catalog & Phone-Based Ordering
                                                                                                                                    1. Omnichannel / Hybrid Shopping
                                                                                                                                    2. By Product Category
                                                                                                                                      1. Apparel & Accessories
                                                                                                                                        1. Electronics & Gadgets
                                                                                                                                          1. Home & Kitchen Appliances
                                                                                                                                            1. Beauty & Personal Care
                                                                                                                                              1. Groceries & FMCG
                                                                                                                                                1. Home Décor & Furniture
                                                                                                                                                2. By Payment Method
                                                                                                                                                  1. Credit/Debit Cards
                                                                                                                                                    1. Digital Wallets & Mobile Payments
                                                                                                                                                      1. Cash on Delivery (COD)
                                                                                                                                                        1. Buy Now Pay Later (BNPL)
                                                                                                                                                          1. Online Banking / EMI Options
                                                                                                                                                          2. By End-User Type
                                                                                                                                                            1. Individual Consumers
                                                                                                                                                              1. Households
                                                                                                                                                                1. Commercial Buyers (SMBs)
                                                                                                                                                              2. Germany
                                                                                                                                                              3. France
                                                                                                                                                              4. Spain
                                                                                                                                                              5. Italy
                                                                                                                                                              6. Russia
                                                                                                                                                              7. Nordic
                                                                                                                                                              8. Benelux
                                                                                                                                                              9. Rest of Europe
                                                                                                                                                            2. APAC
                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                1. By Sales Channel
                                                                                                                                                                  1. Online E-commerce Platforms
                                                                                                                                                                    1. Mobile Commerce / App-Based Shopping
                                                                                                                                                                      1. Television-Based Home Shopping (Teleshopping)
                                                                                                                                                                        1. Catalog & Phone-Based Ordering
                                                                                                                                                                          1. Omnichannel / Hybrid Shopping
                                                                                                                                                                          2. By Product Category
                                                                                                                                                                            1. Apparel & Accessories
                                                                                                                                                                              1. Electronics & Gadgets
                                                                                                                                                                                1. Home & Kitchen Appliances
                                                                                                                                                                                  1. Beauty & Personal Care
                                                                                                                                                                                    1. Groceries & FMCG
                                                                                                                                                                                      1. Home Décor & Furniture
                                                                                                                                                                                      2. By Payment Method
                                                                                                                                                                                        1. Credit/Debit Cards
                                                                                                                                                                                          1. Digital Wallets & Mobile Payments
                                                                                                                                                                                            1. Cash on Delivery (COD)
                                                                                                                                                                                              1. Buy Now Pay Later (BNPL)
                                                                                                                                                                                                1. Online Banking / EMI Options
                                                                                                                                                                                                2. By End-User Type
                                                                                                                                                                                                  1. Individual Consumers
                                                                                                                                                                                                    1. Households
                                                                                                                                                                                                      1. Commercial Buyers (SMBs)
                                                                                                                                                                                                    2. China
                                                                                                                                                                                                      1. By Sales Channel
                                                                                                                                                                                                        1. Online E-commerce Platforms
                                                                                                                                                                                                          1. Mobile Commerce / App-Based Shopping
                                                                                                                                                                                                            1. Television-Based Home Shopping (Teleshopping)
                                                                                                                                                                                                              1. Catalog & Phone-Based Ordering
                                                                                                                                                                                                                1. Omnichannel / Hybrid Shopping
                                                                                                                                                                                                                2. By Product Category
                                                                                                                                                                                                                  1. Apparel & Accessories
                                                                                                                                                                                                                    1. Electronics & Gadgets
                                                                                                                                                                                                                      1. Home & Kitchen Appliances
                                                                                                                                                                                                                        1. Beauty & Personal Care
                                                                                                                                                                                                                          1. Groceries & FMCG
                                                                                                                                                                                                                            1. Home Décor & Furniture
                                                                                                                                                                                                                            2. By Payment Method
                                                                                                                                                                                                                              1. Credit/Debit Cards
                                                                                                                                                                                                                                1. Digital Wallets & Mobile Payments
                                                                                                                                                                                                                                  1. Cash on Delivery (COD)
                                                                                                                                                                                                                                    1. Buy Now Pay Later (BNPL)
                                                                                                                                                                                                                                      1. Online Banking / EMI Options
                                                                                                                                                                                                                                      2. By End-User Type
                                                                                                                                                                                                                                        1. Individual Consumers
                                                                                                                                                                                                                                          1. Households
                                                                                                                                                                                                                                            1. Commercial Buyers (SMBs)
                                                                                                                                                                                                                                          2. Korea
                                                                                                                                                                                                                                          3. Japan
                                                                                                                                                                                                                                          4. India
                                                                                                                                                                                                                                          5. Australia
                                                                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                                                                            1. By Sales Channel
                                                                                                                                                                                                                                              1. Online E-commerce Platforms
                                                                                                                                                                                                                                                1. Mobile Commerce / App-Based Shopping
                                                                                                                                                                                                                                                  1. Television-Based Home Shopping (Teleshopping)
                                                                                                                                                                                                                                                    1. Catalog & Phone-Based Ordering
                                                                                                                                                                                                                                                      1. Omnichannel / Hybrid Shopping
                                                                                                                                                                                                                                                      2. By Product Category
                                                                                                                                                                                                                                                        1. Apparel & Accessories
                                                                                                                                                                                                                                                          1. Electronics & Gadgets
                                                                                                                                                                                                                                                            1. Home & Kitchen Appliances
                                                                                                                                                                                                                                                              1. Beauty & Personal Care
                                                                                                                                                                                                                                                                1. Groceries & FMCG
                                                                                                                                                                                                                                                                  1. Home Décor & Furniture
                                                                                                                                                                                                                                                                  2. By Payment Method
                                                                                                                                                                                                                                                                    1. Credit/Debit Cards
                                                                                                                                                                                                                                                                      1. Digital Wallets & Mobile Payments
                                                                                                                                                                                                                                                                        1. Cash on Delivery (COD)
                                                                                                                                                                                                                                                                          1. Buy Now Pay Later (BNPL)
                                                                                                                                                                                                                                                                            1. Online Banking / EMI Options
                                                                                                                                                                                                                                                                            2. By End-User Type
                                                                                                                                                                                                                                                                              1. Individual Consumers
                                                                                                                                                                                                                                                                                1. Households
                                                                                                                                                                                                                                                                                  1. Commercial Buyers (SMBs)
                                                                                                                                                                                                                                                                                2. UAE
                                                                                                                                                                                                                                                                                  1. By Sales Channel
                                                                                                                                                                                                                                                                                    1. Online E-commerce Platforms
                                                                                                                                                                                                                                                                                      1. Mobile Commerce / App-Based Shopping
                                                                                                                                                                                                                                                                                        1. Television-Based Home Shopping (Teleshopping)
                                                                                                                                                                                                                                                                                          1. Catalog & Phone-Based Ordering
                                                                                                                                                                                                                                                                                            1. Omnichannel / Hybrid Shopping
                                                                                                                                                                                                                                                                                            2. By Product Category
                                                                                                                                                                                                                                                                                              1. Apparel & Accessories
                                                                                                                                                                                                                                                                                                1. Electronics & Gadgets
                                                                                                                                                                                                                                                                                                  1. Home & Kitchen Appliances
                                                                                                                                                                                                                                                                                                    1. Beauty & Personal Care
                                                                                                                                                                                                                                                                                                      1. Groceries & FMCG
                                                                                                                                                                                                                                                                                                        1. Home Décor & Furniture
                                                                                                                                                                                                                                                                                                        2. By Payment Method
                                                                                                                                                                                                                                                                                                          1. Credit/Debit Cards
                                                                                                                                                                                                                                                                                                            1. Digital Wallets & Mobile Payments
                                                                                                                                                                                                                                                                                                              1. Cash on Delivery (COD)
                                                                                                                                                                                                                                                                                                                1. Buy Now Pay Later (BNPL)
                                                                                                                                                                                                                                                                                                                  1. Online Banking / EMI Options
                                                                                                                                                                                                                                                                                                                  2. By End-User Type
                                                                                                                                                                                                                                                                                                                    1. Individual Consumers
                                                                                                                                                                                                                                                                                                                      1. Households
                                                                                                                                                                                                                                                                                                                        1. Commercial Buyers (SMBs)
                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                        1. By Sales Channel
                                                                                                                                                                                                                                                                                                                          1. Online E-commerce Platforms
                                                                                                                                                                                                                                                                                                                            1. Mobile Commerce / App-Based Shopping
                                                                                                                                                                                                                                                                                                                              1. Television-Based Home Shopping (Teleshopping)
                                                                                                                                                                                                                                                                                                                                1. Catalog & Phone-Based Ordering
                                                                                                                                                                                                                                                                                                                                  1. Omnichannel / Hybrid Shopping
                                                                                                                                                                                                                                                                                                                                  2. By Product Category
                                                                                                                                                                                                                                                                                                                                    1. Apparel & Accessories
                                                                                                                                                                                                                                                                                                                                      1. Electronics & Gadgets
                                                                                                                                                                                                                                                                                                                                        1. Home & Kitchen Appliances
                                                                                                                                                                                                                                                                                                                                          1. Beauty & Personal Care
                                                                                                                                                                                                                                                                                                                                            1. Groceries & FMCG
                                                                                                                                                                                                                                                                                                                                              1. Home Décor & Furniture
                                                                                                                                                                                                                                                                                                                                              2. By Payment Method
                                                                                                                                                                                                                                                                                                                                                1. Credit/Debit Cards
                                                                                                                                                                                                                                                                                                                                                  1. Digital Wallets & Mobile Payments
                                                                                                                                                                                                                                                                                                                                                    1. Cash on Delivery (COD)
                                                                                                                                                                                                                                                                                                                                                      1. Buy Now Pay Later (BNPL)
                                                                                                                                                                                                                                                                                                                                                        1. Online Banking / EMI Options
                                                                                                                                                                                                                                                                                                                                                        2. By End-User Type
                                                                                                                                                                                                                                                                                                                                                          1. Individual Consumers
                                                                                                                                                                                                                                                                                                                                                            1. Households
                                                                                                                                                                                                                                                                                                                                                              1. Commercial Buyers (SMBs)
                                                                                                                                                                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                                                                                                                                                                              1. By Sales Channel
                                                                                                                                                                                                                                                                                                                                                                1. Online E-commerce Platforms
                                                                                                                                                                                                                                                                                                                                                                  1. Mobile Commerce / App-Based Shopping
                                                                                                                                                                                                                                                                                                                                                                    1. Television-Based Home Shopping (Teleshopping)
                                                                                                                                                                                                                                                                                                                                                                      1. Catalog & Phone-Based Ordering
                                                                                                                                                                                                                                                                                                                                                                        1. Omnichannel / Hybrid Shopping
                                                                                                                                                                                                                                                                                                                                                                        2. By Product Category
                                                                                                                                                                                                                                                                                                                                                                          1. Apparel & Accessories
                                                                                                                                                                                                                                                                                                                                                                            1. Electronics & Gadgets
                                                                                                                                                                                                                                                                                                                                                                              1. Home & Kitchen Appliances
                                                                                                                                                                                                                                                                                                                                                                                1. Beauty & Personal Care
                                                                                                                                                                                                                                                                                                                                                                                  1. Groceries & FMCG
                                                                                                                                                                                                                                                                                                                                                                                    1. Home Décor & Furniture
                                                                                                                                                                                                                                                                                                                                                                                    2. By Payment Method
                                                                                                                                                                                                                                                                                                                                                                                      1. Credit/Debit Cards
                                                                                                                                                                                                                                                                                                                                                                                        1. Digital Wallets & Mobile Payments
                                                                                                                                                                                                                                                                                                                                                                                          1. Cash on Delivery (COD)
                                                                                                                                                                                                                                                                                                                                                                                            1. Buy Now Pay Later (BNPL)
                                                                                                                                                                                                                                                                                                                                                                                              1. Online Banking / EMI Options
                                                                                                                                                                                                                                                                                                                                                                                              2. By End-User Type
                                                                                                                                                                                                                                                                                                                                                                                                1. Individual Consumers
                                                                                                                                                                                                                                                                                                                                                                                                  1. Households
                                                                                                                                                                                                                                                                                                                                                                                                    1. Commercial Buyers (SMBs)
                                                                                                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                              3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                2. Home Shopping Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                              4. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                1. Amazon
                                                                                                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                2. Alibaba Group
                                                                                                                                                                                                                                                                                                                                                                                                3. Walmart
                                                                                                                                                                                                                                                                                                                                                                                                4. JD.com
                                                                                                                                                                                                                                                                                                                                                                                                5. eBay Inc.
                                                                                                                                                                                                                                                                                                                                                                                                6. Rakuten Group, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                7. Shopee (Sea Ltd.)
                                                                                                                                                                                                                                                                                                                                                                                                8. Lazada (Alibaba)
                                                                                                                                                                                                                                                                                                                                                                                                9. Qurate Retail Group (QVC/HSN)
                                                                                                                                                                                                                                                                                                                                                                                                10. MercadoLibre, Inc.