HomeConsumer Goods and Services Hair Straightener Market

Global Hair Straightener Market Size, Share, Growth & Trends Analysis Report By Product Type (Flat Irons, Brush Straighteners, Multi-Styler Tools, Steam Hair Straighteners, Cordless Straighteners), By Heating Technology (Infrared Heating, PTC (Positive Temperature Coefficient) Heating, Traditional Heating Elements, Rapid Heat Technology, Ultrafast Heating Technology), By Material Type (Ceramic Plates, Titanium Plates, Tourmaline Plates, Metal Plates, Composite Material Plates), By Region & Segment Forecasts, 2025-2030

Report Code: RI147PUB
Last Updated : August, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Hair Straightener Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Hair Straightener Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Hair Straightener Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Flat Irons
      1. Market Size and Forecast, By Region
    3. Brush Straighteners
      1. Market Size and Forecast, By Region
    4. Multi-Styler Tools
      1. Market Size and Forecast, By Region
    5. Steam Hair Straighteners
      1. Market Size and Forecast, By Region
    6. Cordless Straighteners
      1. Market Size and Forecast, By Region
  10. Hair Straightener Market, By Heating Technology
    1. Introduction
      1. Market Size and Forecast, By Heating Technology
    2. Infrared Heating
      1. Market Size and Forecast, By Region
    3. PTC (Positive Temperature Coefficient) Heating
      1. Market Size and Forecast, By Region
    4. Traditional Heating Elements
      1. Market Size and Forecast, By Region
    5. Rapid Heat Technology
      1. Market Size and Forecast, By Region
    6. Ultrafast Heating Technology
      1. Market Size and Forecast, By Region
  11. Hair Straightener Market, By Material Type
    1. Introduction
      1. Market Size and Forecast, By Material Type
    2. Ceramic Plates
      1. Market Size and Forecast, By Region
    3. Titanium Plates
      1. Market Size and Forecast, By Region
    4. Tourmaline Plates
      1. Market Size and Forecast, By Region
    5. Metal Plates
      1. Market Size and Forecast, By Region
    6. Composite Material Plates
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Flat Irons
            1. Brush Straighteners
              1. Multi-Styler Tools
                1. Steam Hair Straighteners
                  1. Cordless Straighteners
                  2. By Heating Technology
                    1. Infrared Heating
                      1. PTC (Positive Temperature Coefficient) Heating
                        1. Traditional Heating Elements
                          1. Rapid Heat Technology
                            1. Ultrafast Heating Technology
                            2. By Material Type
                              1. Ceramic Plates
                                1. Titanium Plates
                                  1. Tourmaline Plates
                                    1. Metal Plates
                                      1. Composite Material Plates
                                    2. U.S.
                                      1. By Product Type
                                        1. Flat Irons
                                          1. Brush Straighteners
                                            1. Multi-Styler Tools
                                              1. Steam Hair Straighteners
                                                1. Cordless Straighteners
                                                2. By Heating Technology
                                                  1. Infrared Heating
                                                    1. PTC (Positive Temperature Coefficient) Heating
                                                      1. Traditional Heating Elements
                                                        1. Rapid Heat Technology
                                                          1. Ultrafast Heating Technology
                                                          2. By Material Type
                                                            1. Ceramic Plates
                                                              1. Titanium Plates
                                                                1. Tourmaline Plates
                                                                  1. Metal Plates
                                                                    1. Composite Material Plates
                                                                  2. Canada
                                                                2. Europe
                                                                  1. Market Size and Forecast
                                                                    1. By Product Type
                                                                      1. Flat Irons
                                                                        1. Brush Straighteners
                                                                          1. Multi-Styler Tools
                                                                            1. Steam Hair Straighteners
                                                                              1. Cordless Straighteners
                                                                              2. By Heating Technology
                                                                                1. Infrared Heating
                                                                                  1. PTC (Positive Temperature Coefficient) Heating
                                                                                    1. Traditional Heating Elements
                                                                                      1. Rapid Heat Technology
                                                                                        1. Ultrafast Heating Technology
                                                                                        2. By Material Type
                                                                                          1. Ceramic Plates
                                                                                            1. Titanium Plates
                                                                                              1. Tourmaline Plates
                                                                                                1. Metal Plates
                                                                                                  1. Composite Material Plates
                                                                                                2. U.K.
                                                                                                  1. By Product Type
                                                                                                    1. Flat Irons
                                                                                                      1. Brush Straighteners
                                                                                                        1. Multi-Styler Tools
                                                                                                          1. Steam Hair Straighteners
                                                                                                            1. Cordless Straighteners
                                                                                                            2. By Heating Technology
                                                                                                              1. Infrared Heating
                                                                                                                1. PTC (Positive Temperature Coefficient) Heating
                                                                                                                  1. Traditional Heating Elements
                                                                                                                    1. Rapid Heat Technology
                                                                                                                      1. Ultrafast Heating Technology
                                                                                                                      2. By Material Type
                                                                                                                        1. Ceramic Plates
                                                                                                                          1. Titanium Plates
                                                                                                                            1. Tourmaline Plates
                                                                                                                              1. Metal Plates
                                                                                                                                1. Composite Material Plates
                                                                                                                              2. Germany
                                                                                                                              3. France
                                                                                                                              4. Spain
                                                                                                                              5. Italy
                                                                                                                              6. Russia
                                                                                                                              7. Nordic
                                                                                                                              8. Benelux
                                                                                                                              9. Rest of Europe
                                                                                                                            2. APAC
                                                                                                                              1. Market Size and Forecast
                                                                                                                                1. By Product Type
                                                                                                                                  1. Flat Irons
                                                                                                                                    1. Brush Straighteners
                                                                                                                                      1. Multi-Styler Tools
                                                                                                                                        1. Steam Hair Straighteners
                                                                                                                                          1. Cordless Straighteners
                                                                                                                                          2. By Heating Technology
                                                                                                                                            1. Infrared Heating
                                                                                                                                              1. PTC (Positive Temperature Coefficient) Heating
                                                                                                                                                1. Traditional Heating Elements
                                                                                                                                                  1. Rapid Heat Technology
                                                                                                                                                    1. Ultrafast Heating Technology
                                                                                                                                                    2. By Material Type
                                                                                                                                                      1. Ceramic Plates
                                                                                                                                                        1. Titanium Plates
                                                                                                                                                          1. Tourmaline Plates
                                                                                                                                                            1. Metal Plates
                                                                                                                                                              1. Composite Material Plates
                                                                                                                                                            2. China
                                                                                                                                                              1. By Product Type
                                                                                                                                                                1. Flat Irons
                                                                                                                                                                  1. Brush Straighteners
                                                                                                                                                                    1. Multi-Styler Tools
                                                                                                                                                                      1. Steam Hair Straighteners
                                                                                                                                                                        1. Cordless Straighteners
                                                                                                                                                                        2. By Heating Technology
                                                                                                                                                                          1. Infrared Heating
                                                                                                                                                                            1. PTC (Positive Temperature Coefficient) Heating
                                                                                                                                                                              1. Traditional Heating Elements
                                                                                                                                                                                1. Rapid Heat Technology
                                                                                                                                                                                  1. Ultrafast Heating Technology
                                                                                                                                                                                  2. By Material Type
                                                                                                                                                                                    1. Ceramic Plates
                                                                                                                                                                                      1. Titanium Plates
                                                                                                                                                                                        1. Tourmaline Plates
                                                                                                                                                                                          1. Metal Plates
                                                                                                                                                                                            1. Composite Material Plates
                                                                                                                                                                                          2. Korea
                                                                                                                                                                                          3. Japan
                                                                                                                                                                                          4. India
                                                                                                                                                                                          5. Australia
                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Flat Irons
                                                                                                                                                                                                1. Brush Straighteners
                                                                                                                                                                                                  1. Multi-Styler Tools
                                                                                                                                                                                                    1. Steam Hair Straighteners
                                                                                                                                                                                                      1. Cordless Straighteners
                                                                                                                                                                                                      2. By Heating Technology
                                                                                                                                                                                                        1. Infrared Heating
                                                                                                                                                                                                          1. PTC (Positive Temperature Coefficient) Heating
                                                                                                                                                                                                            1. Traditional Heating Elements
                                                                                                                                                                                                              1. Rapid Heat Technology
                                                                                                                                                                                                                1. Ultrafast Heating Technology
                                                                                                                                                                                                                2. By Material Type
                                                                                                                                                                                                                  1. Ceramic Plates
                                                                                                                                                                                                                    1. Titanium Plates
                                                                                                                                                                                                                      1. Tourmaline Plates
                                                                                                                                                                                                                        1. Metal Plates
                                                                                                                                                                                                                          1. Composite Material Plates
                                                                                                                                                                                                                        2. UAE
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. Flat Irons
                                                                                                                                                                                                                              1. Brush Straighteners
                                                                                                                                                                                                                                1. Multi-Styler Tools
                                                                                                                                                                                                                                  1. Steam Hair Straighteners
                                                                                                                                                                                                                                    1. Cordless Straighteners
                                                                                                                                                                                                                                    2. By Heating Technology
                                                                                                                                                                                                                                      1. Infrared Heating
                                                                                                                                                                                                                                        1. PTC (Positive Temperature Coefficient) Heating
                                                                                                                                                                                                                                          1. Traditional Heating Elements
                                                                                                                                                                                                                                            1. Rapid Heat Technology
                                                                                                                                                                                                                                              1. Ultrafast Heating Technology
                                                                                                                                                                                                                                              2. By Material Type
                                                                                                                                                                                                                                                1. Ceramic Plates
                                                                                                                                                                                                                                                  1. Titanium Plates
                                                                                                                                                                                                                                                    1. Tourmaline Plates
                                                                                                                                                                                                                                                      1. Metal Plates
                                                                                                                                                                                                                                                        1. Composite Material Plates
                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                          1. Flat Irons
                                                                                                                                                                                                                                                            1. Brush Straighteners
                                                                                                                                                                                                                                                              1. Multi-Styler Tools
                                                                                                                                                                                                                                                                1. Steam Hair Straighteners
                                                                                                                                                                                                                                                                  1. Cordless Straighteners
                                                                                                                                                                                                                                                                  2. By Heating Technology
                                                                                                                                                                                                                                                                    1. Infrared Heating
                                                                                                                                                                                                                                                                      1. PTC (Positive Temperature Coefficient) Heating
                                                                                                                                                                                                                                                                        1. Traditional Heating Elements
                                                                                                                                                                                                                                                                          1. Rapid Heat Technology
                                                                                                                                                                                                                                                                            1. Ultrafast Heating Technology
                                                                                                                                                                                                                                                                            2. By Material Type
                                                                                                                                                                                                                                                                              1. Ceramic Plates
                                                                                                                                                                                                                                                                                1. Titanium Plates
                                                                                                                                                                                                                                                                                  1. Tourmaline Plates
                                                                                                                                                                                                                                                                                    1. Metal Plates
                                                                                                                                                                                                                                                                                      1. Composite Material Plates
                                                                                                                                                                                                                                                                                    2. Brazil
                                                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                                                        1. Flat Irons
                                                                                                                                                                                                                                                                                          1. Brush Straighteners
                                                                                                                                                                                                                                                                                            1. Multi-Styler Tools
                                                                                                                                                                                                                                                                                              1. Steam Hair Straighteners
                                                                                                                                                                                                                                                                                                1. Cordless Straighteners
                                                                                                                                                                                                                                                                                                2. By Heating Technology
                                                                                                                                                                                                                                                                                                  1. Infrared Heating
                                                                                                                                                                                                                                                                                                    1. PTC (Positive Temperature Coefficient) Heating
                                                                                                                                                                                                                                                                                                      1. Traditional Heating Elements
                                                                                                                                                                                                                                                                                                        1. Rapid Heat Technology
                                                                                                                                                                                                                                                                                                          1. Ultrafast Heating Technology
                                                                                                                                                                                                                                                                                                          2. By Material Type
                                                                                                                                                                                                                                                                                                            1. Ceramic Plates
                                                                                                                                                                                                                                                                                                              1. Titanium Plates
                                                                                                                                                                                                                                                                                                                1. Tourmaline Plates
                                                                                                                                                                                                                                                                                                                  1. Metal Plates
                                                                                                                                                                                                                                                                                                                    1. Composite Material Plates
                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                2. Hair Straightener Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                1. Conair Corporation
                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                2. Dyson Ltd.
                                                                                                                                                                                                                                                                                                                3. GHD (Good Hair Day)
                                                                                                                                                                                                                                                                                                                4. Panasonic Corporation
                                                                                                                                                                                                                                                                                                                5. Philips N.V.
                                                                                                                                                                                                                                                                                                                6. Revlon Inc.
                                                                                                                                                                                                                                                                                                                7. Remington Products Company