Global Football Merchandise Market Size, Share & Demand Report By Product Type (Apparel, Footwear, Accessories, Equipment & Sporting Goods, Collectibles & Memorabilia), By Licensing Type (Club-Licensed Merchandise, National Team-Licensed Merchandise, Tournament/Event-Licensed Merchandise, Player-Branded Merchandise, Non-Licensed Merchandise), By Distribution Channel (Online DTC, E-commerce Marketplaces, Offline Retail, Stadium & Event Sales), By End Use (Individual Consumers, Institutional Procurement, Corporate Gifting), By Consumer Type (Men, Women, Kids & Youth), By Region & Segment Forecasts, 2026–2031

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Football Merchandise Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Football Merchandise Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Football Merchandise Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Apparel 
      1. Market Size and Forecast, By Region
   3. Footwear 
      1. Market Size and Forecast, By Region
   4. Accessories 
      1. Market Size and Forecast, By Region
   5. Equipment & Sporting Goods 
      1. Market Size and Forecast, By Region
   6. Collectibles & Memorabilia 
      1. Market Size and Forecast, By Region
10. Football Merchandise Market, By Licensing Type
    1. Introduction
       1. Market Size and Forecast, By Licensing Type
    2. Club-Licensed Merchandise
       1. Market Size and Forecast, By Region
    3. National Team-Licensed Merchandise
       1. Market Size and Forecast, By Region
    4. Tournament/Event-Licensed Merchandise
       1. Market Size and Forecast, By Region
    5. Player-Branded Merchandise
       1. Market Size and Forecast, By Region
    6. Non-Licensed/Generic Merchandise
       1. Market Size and Forecast, By Region
11. Football Merchandise Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Online Direct-to-Consumer 
       1. Market Size and Forecast, By Region
    3. E-commerce Marketplaces
       1. Market Size and Forecast, By Region
    4. Offline Retail 
       1. Market Size and Forecast, By Region
    5. Stadium & Event-Based Sales
       1. Market Size and Forecast, By Region
12. Football Merchandise Market, By End Use
    1. Introduction
       1. Market Size and Forecast, By End Use
    2. Individual Consumers
       1. Market Size and Forecast, By Region
    3. Institutional Procurement 
       1. Market Size and Forecast, By Region
    4. Corporate Gifting & Promotional Use
       1. Market Size and Forecast, By Region
13. Football Merchandise Market, By Consumer Type
    1. Introduction
       1. Market Size and Forecast, By Consumer Type
    2. Men
       1. Market Size and Forecast, By Region
    3. Women
       1. Market Size and Forecast, By Region
    4. Kids & Youth
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       2. U.S.
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       2. U.K.
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       2. China
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       2. UAE
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       2. Brazil
          1. By Product Type
             1. Apparel 
             2. Footwear 
             3. Accessories 
             4. Equipment & Sporting Goods 
             5. Collectibles & Memorabilia 
          2. By Licensing Type
             1. Club-Licensed Merchandise
             2. National Team-Licensed Merchandise
             3. Tournament/Event-Licensed Merchandise
             4. Player-Branded Merchandise
             5. Non-Licensed/Generic Merchandise
          3. By Distribution Channel
             1. Online Direct-to-Consumer 
             2. E-commerce Marketplaces
             3. Offline Retail 
             4. Stadium & Event-Based Sales
          4. By End Use
             1. Individual Consumers
             2. Institutional Procurement 
             3. Corporate Gifting & Promotional Use
          5. By Consumer Type
             1. Men
             2. Women
             3. Kids & Youth
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2025
    1. Introduction
    2. Football Merchandise Market Share Analysis, 2025 (%)
       1. Market Share Analysis, 2025
       2. Competition Ranking, 2025
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. Nike, Inc.
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Adidas AG
    3. Puma SE
    4. Fanatics, Inc.
    5. Under Armour, Inc.
    6. New Balance Athletics, Inc.
    7. Umbro International Ltd.
    8. Hummel International
    9. Kappa (BasicNet S.p.A.)
    10. Mizuno Corporation