Global Fabric Freshener Market Size, Share & Demand Report By Product Type (Spray-Based, Aerosol, Electric Diffuser, Scent Beads & Capsules, Fabric Softener-Integrated, Natural & Organic), By Fragrance Type (Floral, Fruity, Woody & Musky, Fresh & Clean, Customized/Seasonal), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, D2C), By End Use (Residential, Commercial, Automotive, Laundry Services, Healthcare), and By Region — Forecasts, 2025–2030

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Fabric Freshener Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Fabric Freshener Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Fabric Freshener Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Spray-Based Fabric Fresheners
      1. Market Size and Forecast, By Region
   3. Aerosol Fabric Fresheners
      1. Market Size and Forecast, By Region
   4. Electric Diffuser Fabric Fresheners
      1. Market Size and Forecast, By Region
   5. Scent Beads & Capsules
      1. Market Size and Forecast, By Region
   6. Fabric Softener-Integrated Fresheners
      1. Market Size and Forecast, By Region
   7. Natural & Organic Fabric Fresheners
      1. Market Size and Forecast, By Region
10. Fabric Freshener Market, By Fragrance Type
    1. Introduction
       1. Market Size and Forecast, By Fragrance Type
    2. Floral
       1. Market Size and Forecast, By Region
    3. Fruity
       1. Market Size and Forecast, By Region
    4. Woody & Musky
       1. Market Size and Forecast, By Region
    5. Fresh & Clean
       1. Market Size and Forecast, By Region
    6. Customized/Seasonal Blends
       1. Market Size and Forecast, By Region
11. Fabric Freshener Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets & Hypermarkets
       1. Market Size and Forecast, By Region
    3. Convenience Stores
       1. Market Size and Forecast, By Region
    4. Online Retail
       1. Market Size and Forecast, By Region
    5. Specialty Household Stores
       1. Market Size and Forecast, By Region
    6. Direct-to-Consumer (D2C)
       1. Market Size and Forecast, By Region
12. Fabric Freshener Market, By End Use
    1. Introduction
       1. Market Size and Forecast, By End Use
    2. Residential
       1. Market Size and Forecast, By Region
    3. Commercial (Hotels, Offices, Gyms)
       1. Market Size and Forecast, By Region
    4. Automotive
       1. Market Size and Forecast, By Region
    5. Laundry Service Providers
       1. Market Size and Forecast, By Region
    6. Healthcare Facilities
       1. Market Size and Forecast, By Region
13. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       2. U.S.
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       2. U.K.
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       2. China
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       2. UAE
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       2. Brazil
          1. By Product Type
             1. Spray-Based Fabric Fresheners
             2. Aerosol Fabric Fresheners
             3. Electric Diffuser Fabric Fresheners
             4. Scent Beads & Capsules
             5. Fabric Softener-Integrated Fresheners
             6. Natural & Organic Fabric Fresheners
          2. By Fragrance Type
             1. Floral
             2. Fruity
             3. Woody & Musky
             4. Fresh & Clean
             5. Customized/Seasonal Blends
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail
             4. Specialty Household Stores
             5. Direct-to-Consumer (D2C)
          4. By End Use
             1. Residential
             2. Commercial (Hotels, Offices, Gyms)
             3. Automotive
             4. Laundry Service Providers
             5. Healthcare Facilities
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
14. Competitive Landscape, 2024
    1. Introduction
    2. Fabric Freshener Market Share Analysis, 2024 (%)
       1. Market Share Analysis, 2024
       2. Competition Ranking, 2024
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
15. Company Profile
    1. Procter & Gamble Co.
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Reckitt Benckiser Group plc
    3. SC Johnson & Son, Inc.
    4. Unilever plc
    5. Henkel AG & Co. KGaA
    6. Church & Dwight Co., Inc.
    7. Kao Corporation
    8. The Clorox Company
    9. 3M Company
    10. Lion Corporation