Global Design Agencies Market Size, Share & Demand Report By Service Type (Branding & Identity Design, Digital Design Services, Graphic Design Services, Industrial & Product Design, Interior & Architectural Design, Advertising & Campaign Design), By End-Use Industry (Corporate & Enterprises, SMEs/Startups, Retail & E-Commerce, Healthcare & Pharma, Technology & IT, Government & Public Sector, Education & Institutions), By Delivery Model (In-House, Outsourced/Freelance, Full-Service Agencies), By Region & Segment Forecasts, 2026–2031

Report Code: RI2235PUB
Last Updated : January, 2026
Author : Jacob Miller

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Design Agencies Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Design Agencies Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Design Agencies Market, By Service Type
    1. Introduction
      1. Market Size and Forecast, By Service Type
    2. Branding & Identity Design
      1. Market Size and Forecast, By Region
    3. Digital Design Services 
      1. Market Size and Forecast, By Region
    4. Graphic Design Services
      1. Market Size and Forecast, By Region
    5. Industrial & Product Design
      1. Market Size and Forecast, By Region
    6. Interior & Architectural Design
      1. Market Size and Forecast, By Region
    7. Advertising & Campaign Design
      1. Market Size and Forecast, By Region
  10. Design Agencies Market, By End-Use Industry
    1. Introduction
      1. Market Size and Forecast, By End-Use Industry
    2. Corporate & Enterprises
      1. Market Size and Forecast, By Region
    3. SMEs / Startups
      1. Market Size and Forecast, By Region
    4. Retail & E-Commerce
      1. Market Size and Forecast, By Region
    5. Healthcare & Pharma
      1. Market Size and Forecast, By Region
    6. Technology & IT
      1. Market Size and Forecast, By Region
    7. Government & Public Sector
      1. Market Size and Forecast, By Region
    8. Education & Institutions
      1. Market Size and Forecast, By Region
  11. Design Agencies Market, By Delivery Model
    1. Introduction
      1. Market Size and Forecast, By Delivery Model
    2. In-House Design Agencies
      1. Market Size and Forecast, By Region
    3. Outsourced / Freelance Agencies
      1. Market Size and Forecast, By Region
    4. Full-Service Design Agencies
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Service Type
          1. Branding & Identity Design
            1. Digital Design Services 
              1. Graphic Design Services
                1. Industrial & Product Design
                  1. Interior & Architectural Design
                    1. Advertising & Campaign Design
                    2. By End-Use Industry
                      1. Corporate & Enterprises
                        1. SMEs / Startups
                          1. Retail & E-Commerce
                            1. Healthcare & Pharma
                              1. Technology & IT
                                1. Government & Public Sector
                                  1. Education & Institutions
                                  2. By Delivery Model
                                    1. In-House Design Agencies
                                      1. Outsourced / Freelance Agencies
                                        1. Full-Service Design Agencies
                                      2. U.S.
                                        1. By Service Type
                                          1. Branding & Identity Design
                                            1. Digital Design Services 
                                              1. Graphic Design Services
                                                1. Industrial & Product Design
                                                  1. Interior & Architectural Design
                                                    1. Advertising & Campaign Design
                                                    2. By End-Use Industry
                                                      1. Corporate & Enterprises
                                                        1. SMEs / Startups
                                                          1. Retail & E-Commerce
                                                            1. Healthcare & Pharma
                                                              1. Technology & IT
                                                                1. Government & Public Sector
                                                                  1. Education & Institutions
                                                                  2. By Delivery Model
                                                                    1. In-House Design Agencies
                                                                      1. Outsourced / Freelance Agencies
                                                                        1. Full-Service Design Agencies
                                                                      2. Canada
                                                                    2. Europe
                                                                      1. Market Size and Forecast
                                                                        1. By Service Type
                                                                          1. Branding & Identity Design
                                                                            1. Digital Design Services 
                                                                              1. Graphic Design Services
                                                                                1. Industrial & Product Design
                                                                                  1. Interior & Architectural Design
                                                                                    1. Advertising & Campaign Design
                                                                                    2. By End-Use Industry
                                                                                      1. Corporate & Enterprises
                                                                                        1. SMEs / Startups
                                                                                          1. Retail & E-Commerce
                                                                                            1. Healthcare & Pharma
                                                                                              1. Technology & IT
                                                                                                1. Government & Public Sector
                                                                                                  1. Education & Institutions
                                                                                                  2. By Delivery Model
                                                                                                    1. In-House Design Agencies
                                                                                                      1. Outsourced / Freelance Agencies
                                                                                                        1. Full-Service Design Agencies
                                                                                                      2. U.K.
                                                                                                        1. By Service Type
                                                                                                          1. Branding & Identity Design
                                                                                                            1. Digital Design Services 
                                                                                                              1. Graphic Design Services
                                                                                                                1. Industrial & Product Design
                                                                                                                  1. Interior & Architectural Design
                                                                                                                    1. Advertising & Campaign Design
                                                                                                                    2. By End-Use Industry
                                                                                                                      1. Corporate & Enterprises
                                                                                                                        1. SMEs / Startups
                                                                                                                          1. Retail & E-Commerce
                                                                                                                            1. Healthcare & Pharma
                                                                                                                              1. Technology & IT
                                                                                                                                1. Government & Public Sector
                                                                                                                                  1. Education & Institutions
                                                                                                                                  2. By Delivery Model
                                                                                                                                    1. In-House Design Agencies
                                                                                                                                      1. Outsourced / Freelance Agencies
                                                                                                                                        1. Full-Service Design Agencies
                                                                                                                                      2. Germany
                                                                                                                                      3. France
                                                                                                                                      4. Spain
                                                                                                                                      5. Italy
                                                                                                                                      6. Russia
                                                                                                                                      7. Nordic
                                                                                                                                      8. Benelux
                                                                                                                                      9. Rest of Europe
                                                                                                                                    2. APAC
                                                                                                                                      1. Market Size and Forecast
                                                                                                                                        1. By Service Type
                                                                                                                                          1. Branding & Identity Design
                                                                                                                                            1. Digital Design Services 
                                                                                                                                              1. Graphic Design Services
                                                                                                                                                1. Industrial & Product Design
                                                                                                                                                  1. Interior & Architectural Design
                                                                                                                                                    1. Advertising & Campaign Design
                                                                                                                                                    2. By End-Use Industry
                                                                                                                                                      1. Corporate & Enterprises
                                                                                                                                                        1. SMEs / Startups
                                                                                                                                                          1. Retail & E-Commerce
                                                                                                                                                            1. Healthcare & Pharma
                                                                                                                                                              1. Technology & IT
                                                                                                                                                                1. Government & Public Sector
                                                                                                                                                                  1. Education & Institutions
                                                                                                                                                                  2. By Delivery Model
                                                                                                                                                                    1. In-House Design Agencies
                                                                                                                                                                      1. Outsourced / Freelance Agencies
                                                                                                                                                                        1. Full-Service Design Agencies
                                                                                                                                                                      2. China
                                                                                                                                                                        1. By Service Type
                                                                                                                                                                          1. Branding & Identity Design
                                                                                                                                                                            1. Digital Design Services 
                                                                                                                                                                              1. Graphic Design Services
                                                                                                                                                                                1. Industrial & Product Design
                                                                                                                                                                                  1. Interior & Architectural Design
                                                                                                                                                                                    1. Advertising & Campaign Design
                                                                                                                                                                                    2. By End-Use Industry
                                                                                                                                                                                      1. Corporate & Enterprises
                                                                                                                                                                                        1. SMEs / Startups
                                                                                                                                                                                          1. Retail & E-Commerce
                                                                                                                                                                                            1. Healthcare & Pharma
                                                                                                                                                                                              1. Technology & IT
                                                                                                                                                                                                1. Government & Public Sector
                                                                                                                                                                                                  1. Education & Institutions
                                                                                                                                                                                                  2. By Delivery Model
                                                                                                                                                                                                    1. In-House Design Agencies
                                                                                                                                                                                                      1. Outsourced / Freelance Agencies
                                                                                                                                                                                                        1. Full-Service Design Agencies
                                                                                                                                                                                                      2. Korea
                                                                                                                                                                                                      3. Japan
                                                                                                                                                                                                      4. India
                                                                                                                                                                                                      5. Australia
                                                                                                                                                                                                      6. Singapore
                                                                                                                                                                                                      7. Taiwan
                                                                                                                                                                                                      8. South East Asia
                                                                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                                                                    2. Middle East and Africa
                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                        1. By Service Type
                                                                                                                                                                                                          1. Branding & Identity Design
                                                                                                                                                                                                            1. Digital Design Services 
                                                                                                                                                                                                              1. Graphic Design Services
                                                                                                                                                                                                                1. Industrial & Product Design
                                                                                                                                                                                                                  1. Interior & Architectural Design
                                                                                                                                                                                                                    1. Advertising & Campaign Design
                                                                                                                                                                                                                    2. By End-Use Industry
                                                                                                                                                                                                                      1. Corporate & Enterprises
                                                                                                                                                                                                                        1. SMEs / Startups
                                                                                                                                                                                                                          1. Retail & E-Commerce
                                                                                                                                                                                                                            1. Healthcare & Pharma
                                                                                                                                                                                                                              1. Technology & IT
                                                                                                                                                                                                                                1. Government & Public Sector
                                                                                                                                                                                                                                  1. Education & Institutions
                                                                                                                                                                                                                                  2. By Delivery Model
                                                                                                                                                                                                                                    1. In-House Design Agencies
                                                                                                                                                                                                                                      1. Outsourced / Freelance Agencies
                                                                                                                                                                                                                                        1. Full-Service Design Agencies
                                                                                                                                                                                                                                      2. UAE
                                                                                                                                                                                                                                        1. By Service Type
                                                                                                                                                                                                                                          1. Branding & Identity Design
                                                                                                                                                                                                                                            1. Digital Design Services 
                                                                                                                                                                                                                                              1. Graphic Design Services
                                                                                                                                                                                                                                                1. Industrial & Product Design
                                                                                                                                                                                                                                                  1. Interior & Architectural Design
                                                                                                                                                                                                                                                    1. Advertising & Campaign Design
                                                                                                                                                                                                                                                    2. By End-Use Industry
                                                                                                                                                                                                                                                      1. Corporate & Enterprises
                                                                                                                                                                                                                                                        1. SMEs / Startups
                                                                                                                                                                                                                                                          1. Retail & E-Commerce
                                                                                                                                                                                                                                                            1. Healthcare & Pharma
                                                                                                                                                                                                                                                              1. Technology & IT
                                                                                                                                                                                                                                                                1. Government & Public Sector
                                                                                                                                                                                                                                                                  1. Education & Institutions
                                                                                                                                                                                                                                                                  2. By Delivery Model
                                                                                                                                                                                                                                                                    1. In-House Design Agencies
                                                                                                                                                                                                                                                                      1. Outsourced / Freelance Agencies
                                                                                                                                                                                                                                                                        1. Full-Service Design Agencies
                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                        1. By Service Type
                                                                                                                                                                                                                                                                          1. Branding & Identity Design
                                                                                                                                                                                                                                                                            1. Digital Design Services 
                                                                                                                                                                                                                                                                              1. Graphic Design Services
                                                                                                                                                                                                                                                                                1. Industrial & Product Design
                                                                                                                                                                                                                                                                                  1. Interior & Architectural Design
                                                                                                                                                                                                                                                                                    1. Advertising & Campaign Design
                                                                                                                                                                                                                                                                                    2. By End-Use Industry
                                                                                                                                                                                                                                                                                      1. Corporate & Enterprises
                                                                                                                                                                                                                                                                                        1. SMEs / Startups
                                                                                                                                                                                                                                                                                          1. Retail & E-Commerce
                                                                                                                                                                                                                                                                                            1. Healthcare & Pharma
                                                                                                                                                                                                                                                                                              1. Technology & IT
                                                                                                                                                                                                                                                                                                1. Government & Public Sector
                                                                                                                                                                                                                                                                                                  1. Education & Institutions
                                                                                                                                                                                                                                                                                                  2. By Delivery Model
                                                                                                                                                                                                                                                                                                    1. In-House Design Agencies
                                                                                                                                                                                                                                                                                                      1. Outsourced / Freelance Agencies
                                                                                                                                                                                                                                                                                                        1. Full-Service Design Agencies
                                                                                                                                                                                                                                                                                                      2. Brazil
                                                                                                                                                                                                                                                                                                        1. By Service Type
                                                                                                                                                                                                                                                                                                          1. Branding & Identity Design
                                                                                                                                                                                                                                                                                                            1. Digital Design Services 
                                                                                                                                                                                                                                                                                                              1. Graphic Design Services
                                                                                                                                                                                                                                                                                                                1. Industrial & Product Design
                                                                                                                                                                                                                                                                                                                  1. Interior & Architectural Design
                                                                                                                                                                                                                                                                                                                    1. Advertising & Campaign Design
                                                                                                                                                                                                                                                                                                                    2. By End-Use Industry
                                                                                                                                                                                                                                                                                                                      1. Corporate & Enterprises
                                                                                                                                                                                                                                                                                                                        1. SMEs / Startups
                                                                                                                                                                                                                                                                                                                          1. Retail & E-Commerce
                                                                                                                                                                                                                                                                                                                            1. Healthcare & Pharma
                                                                                                                                                                                                                                                                                                                              1. Technology & IT
                                                                                                                                                                                                                                                                                                                                1. Government & Public Sector
                                                                                                                                                                                                                                                                                                                                  1. Education & Institutions
                                                                                                                                                                                                                                                                                                                                  2. By Delivery Model
                                                                                                                                                                                                                                                                                                                                    1. In-House Design Agencies
                                                                                                                                                                                                                                                                                                                                      1. Outsourced / Freelance Agencies
                                                                                                                                                                                                                                                                                                                                        1. Full-Service Design Agencies
                                                                                                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                                                                                                      6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                  3. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                                                                    1. Introduction
                                                                                                                                                                                                                                                                                                                                    2. Design Agencies Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                                                                      1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                                                                      2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                                                                      3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                        1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                        2. Product Launch
                                                                                                                                                                                                                                                                                                                                        3. Expansion
                                                                                                                                                                                                                                                                                                                                      4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                  4. Company Profile
                                                                                                                                                                                                                                                                                                                                    1. IDEO
                                                                                                                                                                                                                                                                                                                                      1. Business Overview
                                                                                                                                                                                                                                                                                                                                      2. Financial Data
                                                                                                                                                                                                                                                                                                                                      3. Key Product domains
                                                                                                                                                                                                                                                                                                                                      4. Recent Developments
                                                                                                                                                                                                                                                                                                                                    2. Frog Design
                                                                                                                                                                                                                                                                                                                                    3. Landor & Fitch
                                                                                                                                                                                                                                                                                                                                    4. Pentagram
                                                                                                                                                                                                                                                                                                                                    5. Wolff Olins
                                                                                                                                                                                                                                                                                                                                    6. FutureBrand
                                                                                                                                                                                                                                                                                                                                    7. MetaDesign
                                                                                                                                                                                                                                                                                                                                    8. R/GA
                                                                                                                                                                                                                                                                                                                                    9. Sagmeister & Walsh
                                                                                                                                                                                                                                                                                                                                    10. AKQA