Global Connected TV Market Size, Share & Demand Report By Device Type (Smart TVs, Streaming Sticks, Set-Top Boxes, Media Streaming Devices, Gaming Consoles), By Operating System (Android/Google TV, Roku OS, Fire TV OS, Tizen, WebOS), By Screen Size (Below 30”, 30–50”, 50–70”, Above 70”), By Distribution Channel (Online, Offline, OEM/B2B, Telecom Bundled Sales), By Application (Home Entertainment, Advertising/AVOD/FAST, Gaming, Commercial), By Region & Segment Forecasts, 2025–2030

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Connected TV Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Connected TV Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Connected TV Market, By Device Type
   1. Introduction
      1. Market Size and Forecast, By Device Type
   2. Smart TVs
      1. Market Size and Forecast, By Region
   3. Streaming Sticks / Dongles
      1. Market Size and Forecast, By Region
   4. Set-Top Boxes (IPTV/OTT Boxes)
      1. Market Size and Forecast, By Region
   5. Media Streaming Devices
      1. Market Size and Forecast, By Region
   6. Gaming Consoles (CTV-enabled)
      1. Market Size and Forecast, By Region
10. Connected TV Market, By Screen Size
    1. Introduction
       1. Market Size and Forecast, By Screen Size
    2. Below 30 Inches
       1. Market Size and Forecast, By Region
    3. 30–50 Inches
       1. Market Size and Forecast, By Region
    4. 50–70 Inches
       1. Market Size and Forecast, By Region
    5. Above 70 Inches
       1. Market Size and Forecast, By Region
11. Connected TV Market, By Operating System / Platform
    1. Introduction
       1. Market Size and Forecast, By Operating System / Platform
    2. Android TV / Google TV
       1. Market Size and Forecast, By Region
    3. Roku OS
       1. Market Size and Forecast, By Region
    4. Fire TV OS
       1. Market Size and Forecast, By Region
    5. Tizen OS
       1. Market Size and Forecast, By Region
    6. WebOS
       1. Market Size and Forecast, By Region
    7. Other Proprietary OS
       1. Market Size and Forecast, By Region
12. Connected TV Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Online Retail
       1. Market Size and Forecast, By Region
    3. Offline Electronics Stores
       1. Market Size and Forecast, By Region
    4. Brand-Owned Retail
       1. Market Size and Forecast, By Region
    5. OEM / B2B Sales
       1. Market Size and Forecast, By Region
    6. Telecom & Broadband Bundled Sales
       1. Market Size and Forecast, By Region
13. Connected TV Market, By Application
    1. Introduction
       1. Market Size and Forecast, By Application
    2. Home Entertainment
       1. Market Size and Forecast, By Region
    3. Advertising & FAST/AVOD
       1. Market Size and Forecast, By Region
    4. Gaming & Cloud Gaming
       1. Market Size and Forecast, By Region
    5. Commercial / Hospitality
       1. Market Size and Forecast, By Region
    6. Education & Institutional Use
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       2. U.S.
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       2. U.K.
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       2. China
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       2. UAE
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       2. Brazil
          1. By Device Type
             1. Smart TVs
             2. Streaming Sticks / Dongles
             3. Set-Top Boxes (IPTV/OTT Boxes)
             4. Media Streaming Devices
             5. Gaming Consoles (CTV-enabled)
          2. By Screen Size
             1. Below 30 Inches
             2. 30–50 Inches
             3. 50–70 Inches
             4. Above 70 Inches
          3. By Operating System / Platform
             1. Android TV / Google TV
             2. Roku OS
             3. Fire TV OS
             4. Tizen OS
             5. WebOS
             6. Other Proprietary OS
          4. By Distribution Channel
             1. Online Retail
             2. Offline Electronics Stores
             3. Brand-Owned Retail
             4. OEM / B2B Sales
             5. Telecom & Broadband Bundled Sales
          5. By Application
             1. Home Entertainment
             2. Advertising & FAST/AVOD
             3. Gaming & Cloud Gaming
             4. Commercial / Hospitality
             5. Education & Institutional Use
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2024
    1. Introduction
    2. Connected TV Market Share Analysis, 2024 (%)
       1. Market Share Analysis, 2024
       2. Competition Ranking, 2024
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. Roku, Inc.
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Samsung Electronics Co., Ltd.
    3. LG Electronics
    4. Amazon (Fire TV)
    5. Apple Inc. (Apple TV)
    6. Sony Corporation
    7. TCL Technology
    8. Hisense Group
    9. Google LLC (Android TV / Google TV)
    10. Vizio, Inc.