Global Agritourism Market Size, Share & Demand Report By Activity Type (Farm Stays, Outdoor Recreation, Educational Agritourism, On-Farm Sales, Agritainment Events, Culinary & Farm-to-Table Tourism), By Visitor Type (Domestic, International, Groups, Solo Travelers), By Booking Channel (Direct, OTAs, Travel Agencies, Social Platforms), By Farm Type (Small Farms, Medium Farms, Large Agritourism Resorts), By Region & Segment Forecasts, 2025–2030

Report Code: RI1825PUB
Last Updated : December, 2025
Author : Madison Gray

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Agritourism Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Agritourism Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Agritourism Market, By Activity Type
    1. Introduction
      1. Market Size and Forecast, By Activity Type
    2. Farm Stays & Rural Hospitality
      1. Market Size and Forecast, By Region
    3. Outdoor Recreation & Adventure Activities
      1. Market Size and Forecast, By Region
    4. Educational Agritourism (School/University Tours)
      1. Market Size and Forecast, By Region
    5. On-Farm Sales & U-Pick Experiences
      1. Market Size and Forecast, By Region
    6. Agritainment & Festivals
      1. Market Size and Forecast, By Region
    7. Culinary & Farm-to-Table Tourism
      1. Market Size and Forecast, By Region
  10. Agritourism Market, By Visitor Type
    1. Introduction
      1. Market Size and Forecast, By Visitor Type
    2. Domestic Visitors
      1. Market Size and Forecast, By Region
    3. International Visitors
      1. Market Size and Forecast, By Region
    4. Group Travelers (Schools, Corporate & Clubs)
      1. Market Size and Forecast, By Region
    5. Solo/Individual Travelers
      1. Market Size and Forecast, By Region
  11. Agritourism Market, By Booking Channel
    1. Introduction
      1. Market Size and Forecast, By Booking Channel
    2. Direct Farm Booking
      1. Market Size and Forecast, By Region
    3. Online Travel Agencies (OTAs)
      1. Market Size and Forecast, By Region
    4. Travel Agencies/Tour Operators
      1. Market Size and Forecast, By Region
    5. Social & Community Booking Platforms
      1. Market Size and Forecast, By Region
  12. Agritourism Market, By Farm Type
    1. Introduction
      1. Market Size and Forecast, By Farm Type
    2. Small Family Farms
      1. Market Size and Forecast, By Region
    3. Medium-Scale Agritourism Enterprises
      1. Market Size and Forecast, By Region
    4. Large Agritourism Resorts
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Activity Type
          1. Farm Stays & Rural Hospitality
            1. Outdoor Recreation & Adventure Activities
              1. Educational Agritourism (School/University Tours)
                1. On-Farm Sales & U-Pick Experiences
                  1. Agritainment & Festivals
                    1. Culinary & Farm-to-Table Tourism
                    2. By Visitor Type
                      1. Domestic Visitors
                        1. International Visitors
                          1. Group Travelers (Schools, Corporate & Clubs)
                            1. Solo/Individual Travelers
                            2. By Booking Channel
                              1. Direct Farm Booking
                                1. Online Travel Agencies (OTAs)
                                  1. Travel Agencies/Tour Operators
                                    1. Social & Community Booking Platforms
                                    2. By Farm Type
                                      1. Small Family Farms
                                        1. Medium-Scale Agritourism Enterprises
                                          1. Large Agritourism Resorts
                                        2. U.S.
                                          1. By Activity Type
                                            1. Farm Stays & Rural Hospitality
                                              1. Outdoor Recreation & Adventure Activities
                                                1. Educational Agritourism (School/University Tours)
                                                  1. On-Farm Sales & U-Pick Experiences
                                                    1. Agritainment & Festivals
                                                      1. Culinary & Farm-to-Table Tourism
                                                      2. By Visitor Type
                                                        1. Domestic Visitors
                                                          1. International Visitors
                                                            1. Group Travelers (Schools, Corporate & Clubs)
                                                              1. Solo/Individual Travelers
                                                              2. By Booking Channel
                                                                1. Direct Farm Booking
                                                                  1. Online Travel Agencies (OTAs)
                                                                    1. Travel Agencies/Tour Operators
                                                                      1. Social & Community Booking Platforms
                                                                      2. By Farm Type
                                                                        1. Small Family Farms
                                                                          1. Medium-Scale Agritourism Enterprises
                                                                            1. Large Agritourism Resorts
                                                                          2. Canada
                                                                        2. Europe
                                                                          1. Market Size and Forecast
                                                                            1. By Activity Type
                                                                              1. Farm Stays & Rural Hospitality
                                                                                1. Outdoor Recreation & Adventure Activities
                                                                                  1. Educational Agritourism (School/University Tours)
                                                                                    1. On-Farm Sales & U-Pick Experiences
                                                                                      1. Agritainment & Festivals
                                                                                        1. Culinary & Farm-to-Table Tourism
                                                                                        2. By Visitor Type
                                                                                          1. Domestic Visitors
                                                                                            1. International Visitors
                                                                                              1. Group Travelers (Schools, Corporate & Clubs)
                                                                                                1. Solo/Individual Travelers
                                                                                                2. By Booking Channel
                                                                                                  1. Direct Farm Booking
                                                                                                    1. Online Travel Agencies (OTAs)
                                                                                                      1. Travel Agencies/Tour Operators
                                                                                                        1. Social & Community Booking Platforms
                                                                                                        2. By Farm Type
                                                                                                          1. Small Family Farms
                                                                                                            1. Medium-Scale Agritourism Enterprises
                                                                                                              1. Large Agritourism Resorts
                                                                                                            2. U.K.
                                                                                                              1. By Activity Type
                                                                                                                1. Farm Stays & Rural Hospitality
                                                                                                                  1. Outdoor Recreation & Adventure Activities
                                                                                                                    1. Educational Agritourism (School/University Tours)
                                                                                                                      1. On-Farm Sales & U-Pick Experiences
                                                                                                                        1. Agritainment & Festivals
                                                                                                                          1. Culinary & Farm-to-Table Tourism
                                                                                                                          2. By Visitor Type
                                                                                                                            1. Domestic Visitors
                                                                                                                              1. International Visitors
                                                                                                                                1. Group Travelers (Schools, Corporate & Clubs)
                                                                                                                                  1. Solo/Individual Travelers
                                                                                                                                  2. By Booking Channel
                                                                                                                                    1. Direct Farm Booking
                                                                                                                                      1. Online Travel Agencies (OTAs)
                                                                                                                                        1. Travel Agencies/Tour Operators
                                                                                                                                          1. Social & Community Booking Platforms
                                                                                                                                          2. By Farm Type
                                                                                                                                            1. Small Family Farms
                                                                                                                                              1. Medium-Scale Agritourism Enterprises
                                                                                                                                                1. Large Agritourism Resorts
                                                                                                                                              2. Germany
                                                                                                                                              3. France
                                                                                                                                              4. Spain
                                                                                                                                              5. Italy
                                                                                                                                              6. Russia
                                                                                                                                              7. Nordic
                                                                                                                                              8. Benelux
                                                                                                                                              9. Rest of Europe
                                                                                                                                            2. APAC
                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                1. By Activity Type
                                                                                                                                                  1. Farm Stays & Rural Hospitality
                                                                                                                                                    1. Outdoor Recreation & Adventure Activities
                                                                                                                                                      1. Educational Agritourism (School/University Tours)
                                                                                                                                                        1. On-Farm Sales & U-Pick Experiences
                                                                                                                                                          1. Agritainment & Festivals
                                                                                                                                                            1. Culinary & Farm-to-Table Tourism
                                                                                                                                                            2. By Visitor Type
                                                                                                                                                              1. Domestic Visitors
                                                                                                                                                                1. International Visitors
                                                                                                                                                                  1. Group Travelers (Schools, Corporate & Clubs)
                                                                                                                                                                    1. Solo/Individual Travelers
                                                                                                                                                                    2. By Booking Channel
                                                                                                                                                                      1. Direct Farm Booking
                                                                                                                                                                        1. Online Travel Agencies (OTAs)
                                                                                                                                                                          1. Travel Agencies/Tour Operators
                                                                                                                                                                            1. Social & Community Booking Platforms
                                                                                                                                                                            2. By Farm Type
                                                                                                                                                                              1. Small Family Farms
                                                                                                                                                                                1. Medium-Scale Agritourism Enterprises
                                                                                                                                                                                  1. Large Agritourism Resorts
                                                                                                                                                                                2. China
                                                                                                                                                                                  1. By Activity Type
                                                                                                                                                                                    1. Farm Stays & Rural Hospitality
                                                                                                                                                                                      1. Outdoor Recreation & Adventure Activities
                                                                                                                                                                                        1. Educational Agritourism (School/University Tours)
                                                                                                                                                                                          1. On-Farm Sales & U-Pick Experiences
                                                                                                                                                                                            1. Agritainment & Festivals
                                                                                                                                                                                              1. Culinary & Farm-to-Table Tourism
                                                                                                                                                                                              2. By Visitor Type
                                                                                                                                                                                                1. Domestic Visitors
                                                                                                                                                                                                  1. International Visitors
                                                                                                                                                                                                    1. Group Travelers (Schools, Corporate & Clubs)
                                                                                                                                                                                                      1. Solo/Individual Travelers
                                                                                                                                                                                                      2. By Booking Channel
                                                                                                                                                                                                        1. Direct Farm Booking
                                                                                                                                                                                                          1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                            1. Travel Agencies/Tour Operators
                                                                                                                                                                                                              1. Social & Community Booking Platforms
                                                                                                                                                                                                              2. By Farm Type
                                                                                                                                                                                                                1. Small Family Farms
                                                                                                                                                                                                                  1. Medium-Scale Agritourism Enterprises
                                                                                                                                                                                                                    1. Large Agritourism Resorts
                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                    1. By Activity Type
                                                                                                                                                                                                                      1. Farm Stays & Rural Hospitality
                                                                                                                                                                                                                        1. Outdoor Recreation & Adventure Activities
                                                                                                                                                                                                                          1. Educational Agritourism (School/University Tours)
                                                                                                                                                                                                                            1. On-Farm Sales & U-Pick Experiences
                                                                                                                                                                                                                              1. Agritainment & Festivals
                                                                                                                                                                                                                                1. Culinary & Farm-to-Table Tourism
                                                                                                                                                                                                                                2. By Visitor Type
                                                                                                                                                                                                                                  1. Domestic Visitors
                                                                                                                                                                                                                                    1. International Visitors
                                                                                                                                                                                                                                      1. Group Travelers (Schools, Corporate & Clubs)
                                                                                                                                                                                                                                        1. Solo/Individual Travelers
                                                                                                                                                                                                                                        2. By Booking Channel
                                                                                                                                                                                                                                          1. Direct Farm Booking
                                                                                                                                                                                                                                            1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                              1. Travel Agencies/Tour Operators
                                                                                                                                                                                                                                                1. Social & Community Booking Platforms
                                                                                                                                                                                                                                                2. By Farm Type
                                                                                                                                                                                                                                                  1. Small Family Farms
                                                                                                                                                                                                                                                    1. Medium-Scale Agritourism Enterprises
                                                                                                                                                                                                                                                      1. Large Agritourism Resorts
                                                                                                                                                                                                                                                    2. UAE
                                                                                                                                                                                                                                                      1. By Activity Type
                                                                                                                                                                                                                                                        1. Farm Stays & Rural Hospitality
                                                                                                                                                                                                                                                          1. Outdoor Recreation & Adventure Activities
                                                                                                                                                                                                                                                            1. Educational Agritourism (School/University Tours)
                                                                                                                                                                                                                                                              1. On-Farm Sales & U-Pick Experiences
                                                                                                                                                                                                                                                                1. Agritainment & Festivals
                                                                                                                                                                                                                                                                  1. Culinary & Farm-to-Table Tourism
                                                                                                                                                                                                                                                                  2. By Visitor Type
                                                                                                                                                                                                                                                                    1. Domestic Visitors
                                                                                                                                                                                                                                                                      1. International Visitors
                                                                                                                                                                                                                                                                        1. Group Travelers (Schools, Corporate & Clubs)
                                                                                                                                                                                                                                                                          1. Solo/Individual Travelers
                                                                                                                                                                                                                                                                          2. By Booking Channel
                                                                                                                                                                                                                                                                            1. Direct Farm Booking
                                                                                                                                                                                                                                                                              1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                1. Travel Agencies/Tour Operators
                                                                                                                                                                                                                                                                                  1. Social & Community Booking Platforms
                                                                                                                                                                                                                                                                                  2. By Farm Type
                                                                                                                                                                                                                                                                                    1. Small Family Farms
                                                                                                                                                                                                                                                                                      1. Medium-Scale Agritourism Enterprises
                                                                                                                                                                                                                                                                                        1. Large Agritourism Resorts
                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                        1. By Activity Type
                                                                                                                                                                                                                                                                                          1. Farm Stays & Rural Hospitality
                                                                                                                                                                                                                                                                                            1. Outdoor Recreation & Adventure Activities
                                                                                                                                                                                                                                                                                              1. Educational Agritourism (School/University Tours)
                                                                                                                                                                                                                                                                                                1. On-Farm Sales & U-Pick Experiences
                                                                                                                                                                                                                                                                                                  1. Agritainment & Festivals
                                                                                                                                                                                                                                                                                                    1. Culinary & Farm-to-Table Tourism
                                                                                                                                                                                                                                                                                                    2. By Visitor Type
                                                                                                                                                                                                                                                                                                      1. Domestic Visitors
                                                                                                                                                                                                                                                                                                        1. International Visitors
                                                                                                                                                                                                                                                                                                          1. Group Travelers (Schools, Corporate & Clubs)
                                                                                                                                                                                                                                                                                                            1. Solo/Individual Travelers
                                                                                                                                                                                                                                                                                                            2. By Booking Channel
                                                                                                                                                                                                                                                                                                              1. Direct Farm Booking
                                                                                                                                                                                                                                                                                                                1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                                  1. Travel Agencies/Tour Operators
                                                                                                                                                                                                                                                                                                                    1. Social & Community Booking Platforms
                                                                                                                                                                                                                                                                                                                    2. By Farm Type
                                                                                                                                                                                                                                                                                                                      1. Small Family Farms
                                                                                                                                                                                                                                                                                                                        1. Medium-Scale Agritourism Enterprises
                                                                                                                                                                                                                                                                                                                          1. Large Agritourism Resorts
                                                                                                                                                                                                                                                                                                                        2. Brazil
                                                                                                                                                                                                                                                                                                                          1. By Activity Type
                                                                                                                                                                                                                                                                                                                            1. Farm Stays & Rural Hospitality
                                                                                                                                                                                                                                                                                                                              1. Outdoor Recreation & Adventure Activities
                                                                                                                                                                                                                                                                                                                                1. Educational Agritourism (School/University Tours)
                                                                                                                                                                                                                                                                                                                                  1. On-Farm Sales & U-Pick Experiences
                                                                                                                                                                                                                                                                                                                                    1. Agritainment & Festivals
                                                                                                                                                                                                                                                                                                                                      1. Culinary & Farm-to-Table Tourism
                                                                                                                                                                                                                                                                                                                                      2. By Visitor Type
                                                                                                                                                                                                                                                                                                                                        1. Domestic Visitors
                                                                                                                                                                                                                                                                                                                                          1. International Visitors
                                                                                                                                                                                                                                                                                                                                            1. Group Travelers (Schools, Corporate & Clubs)
                                                                                                                                                                                                                                                                                                                                              1. Solo/Individual Travelers
                                                                                                                                                                                                                                                                                                                                              2. By Booking Channel
                                                                                                                                                                                                                                                                                                                                                1. Direct Farm Booking
                                                                                                                                                                                                                                                                                                                                                  1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                                                                    1. Travel Agencies/Tour Operators
                                                                                                                                                                                                                                                                                                                                                      1. Social & Community Booking Platforms
                                                                                                                                                                                                                                                                                                                                                      2. By Farm Type
                                                                                                                                                                                                                                                                                                                                                        1. Small Family Farms
                                                                                                                                                                                                                                                                                                                                                          1. Medium-Scale Agritourism Enterprises
                                                                                                                                                                                                                                                                                                                                                            1. Large Agritourism Resorts
                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                      3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                        2. Agritourism Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                      4. Company Profile
                                                                                                                                                                                                                                                                                                                                                        1. Expedia Group Inc.
                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                        2. Star Destinations
                                                                                                                                                                                                                                                                                                                                                        3. GTI Travel
                                                                                                                                                                                                                                                                                                                                                        4. Farm to Farm Tours
                                                                                                                                                                                                                                                                                                                                                        5. Blackberry Farm, LLC
                                                                                                                                                                                                                                                                                                                                                        6. Agri Tourism Development Corporation
                                                                                                                                                                                                                                                                                                                                                        7. Greenmount Travel
                                                                                                                                                                                                                                                                                                                                                        8. Harvest Travel International
                                                                                                                                                                                                                                                                                                                                                        9. Field Farm Tours Limited
                                                                                                                                                                                                                                                                                                                                                        10. Feather Down Farms