Global Yoga Mat Market Size, Share & Demand Report By Product Type (TPE, Natural Rubber, PVC, Eco-Friendly Biodegradable, Smart/Tech-Integrated), By Application (Home Use, Yoga Studios & Fitness Centers, Corporate Wellness Programs, Online/Digital Yoga Platforms), By Distribution Channel (Online Retail, Specialty Stores, Department Stores, D2C, Fitness Studio Partnerships) By Region & Segment Forecasts, 2025–2030

Report Code: RI1007PUB
Last Updated : October, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Yoga Mat Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Yoga Mat Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Yoga Mat Market , By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. TPE Yoga Mats
      1. Market Size and Forecast, By Region
    3. Natural Rubber Yoga Mats
      1. Market Size and Forecast, By Region
    4. PVC Yoga Mats
      1. Market Size and Forecast, By Region
    5. Eco-Friendly Biodegradable Mats
      1. Market Size and Forecast, By Region
    6. Smart/Tech-Integrated Mats
      1. Market Size and Forecast, By Region
  10. Yoga Mat Market , By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Home Use
      1. Market Size and Forecast, By Region
    3. Yoga Studios & Fitness Centers
      1. Market Size and Forecast, By Region
    4. Corporate Wellness Programs
      1. Market Size and Forecast, By Region
    5. Online/Digital Yoga Platforms
      1. Market Size and Forecast, By Region
  11. Yoga Mat Market , By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail (E-commerce)
      1. Market Size and Forecast, By Region
    3. Specialty Sports & Wellness Stores
      1. Market Size and Forecast, By Region
    4. Department Stores
      1. Market Size and Forecast, By Region
    5. Direct-to-Consumer (Brand Websites)
      1. Market Size and Forecast, By Region
    6. Fitness & Yoga Studio Partnerships
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. TPE Yoga Mats
            1. Natural Rubber Yoga Mats
              1. PVC Yoga Mats
                1. Eco-Friendly Biodegradable Mats
                  1. Smart/Tech-Integrated Mats
                  2. By Application
                    1. Home Use
                      1. Yoga Studios & Fitness Centers
                        1. Corporate Wellness Programs
                          1. Online/Digital Yoga Platforms
                          2. By Distribution Channel
                            1. Online Retail (E-commerce)
                              1. Specialty Sports & Wellness Stores
                                1. Department Stores
                                  1. Direct-to-Consumer (Brand Websites)
                                    1. Fitness & Yoga Studio Partnerships
                                  2. U.S.
                                    1. By Product Type
                                      1. TPE Yoga Mats
                                        1. Natural Rubber Yoga Mats
                                          1. PVC Yoga Mats
                                            1. Eco-Friendly Biodegradable Mats
                                              1. Smart/Tech-Integrated Mats
                                              2. By Application
                                                1. Home Use
                                                  1. Yoga Studios & Fitness Centers
                                                    1. Corporate Wellness Programs
                                                      1. Online/Digital Yoga Platforms
                                                      2. By Distribution Channel
                                                        1. Online Retail (E-commerce)
                                                          1. Specialty Sports & Wellness Stores
                                                            1. Department Stores
                                                              1. Direct-to-Consumer (Brand Websites)
                                                                1. Fitness & Yoga Studio Partnerships
                                                              2. Canada
                                                            2. Europe
                                                              1. Market Size and Forecast
                                                                1. By Product Type
                                                                  1. TPE Yoga Mats
                                                                    1. Natural Rubber Yoga Mats
                                                                      1. PVC Yoga Mats
                                                                        1. Eco-Friendly Biodegradable Mats
                                                                          1. Smart/Tech-Integrated Mats
                                                                          2. By Application
                                                                            1. Home Use
                                                                              1. Yoga Studios & Fitness Centers
                                                                                1. Corporate Wellness Programs
                                                                                  1. Online/Digital Yoga Platforms
                                                                                  2. By Distribution Channel
                                                                                    1. Online Retail (E-commerce)
                                                                                      1. Specialty Sports & Wellness Stores
                                                                                        1. Department Stores
                                                                                          1. Direct-to-Consumer (Brand Websites)
                                                                                            1. Fitness & Yoga Studio Partnerships
                                                                                          2. U.K.
                                                                                            1. By Product Type
                                                                                              1. TPE Yoga Mats
                                                                                                1. Natural Rubber Yoga Mats
                                                                                                  1. PVC Yoga Mats
                                                                                                    1. Eco-Friendly Biodegradable Mats
                                                                                                      1. Smart/Tech-Integrated Mats
                                                                                                      2. By Application
                                                                                                        1. Home Use
                                                                                                          1. Yoga Studios & Fitness Centers
                                                                                                            1. Corporate Wellness Programs
                                                                                                              1. Online/Digital Yoga Platforms
                                                                                                              2. By Distribution Channel
                                                                                                                1. Online Retail (E-commerce)
                                                                                                                  1. Specialty Sports & Wellness Stores
                                                                                                                    1. Department Stores
                                                                                                                      1. Direct-to-Consumer (Brand Websites)
                                                                                                                        1. Fitness & Yoga Studio Partnerships
                                                                                                                      2. Germany
                                                                                                                      3. France
                                                                                                                      4. Spain
                                                                                                                      5. Italy
                                                                                                                      6. Russia
                                                                                                                      7. Nordic
                                                                                                                      8. Benelux
                                                                                                                      9. Rest of Europe
                                                                                                                    2. APAC
                                                                                                                      1. Market Size and Forecast
                                                                                                                        1. By Product Type
                                                                                                                          1. TPE Yoga Mats
                                                                                                                            1. Natural Rubber Yoga Mats
                                                                                                                              1. PVC Yoga Mats
                                                                                                                                1. Eco-Friendly Biodegradable Mats
                                                                                                                                  1. Smart/Tech-Integrated Mats
                                                                                                                                  2. By Application
                                                                                                                                    1. Home Use
                                                                                                                                      1. Yoga Studios & Fitness Centers
                                                                                                                                        1. Corporate Wellness Programs
                                                                                                                                          1. Online/Digital Yoga Platforms
                                                                                                                                          2. By Distribution Channel
                                                                                                                                            1. Online Retail (E-commerce)
                                                                                                                                              1. Specialty Sports & Wellness Stores
                                                                                                                                                1. Department Stores
                                                                                                                                                  1. Direct-to-Consumer (Brand Websites)
                                                                                                                                                    1. Fitness & Yoga Studio Partnerships
                                                                                                                                                  2. China
                                                                                                                                                    1. By Product Type
                                                                                                                                                      1. TPE Yoga Mats
                                                                                                                                                        1. Natural Rubber Yoga Mats
                                                                                                                                                          1. PVC Yoga Mats
                                                                                                                                                            1. Eco-Friendly Biodegradable Mats
                                                                                                                                                              1. Smart/Tech-Integrated Mats
                                                                                                                                                              2. By Application
                                                                                                                                                                1. Home Use
                                                                                                                                                                  1. Yoga Studios & Fitness Centers
                                                                                                                                                                    1. Corporate Wellness Programs
                                                                                                                                                                      1. Online/Digital Yoga Platforms
                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                        1. Online Retail (E-commerce)
                                                                                                                                                                          1. Specialty Sports & Wellness Stores
                                                                                                                                                                            1. Department Stores
                                                                                                                                                                              1. Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                1. Fitness & Yoga Studio Partnerships
                                                                                                                                                                              2. Korea
                                                                                                                                                                              3. Japan
                                                                                                                                                                              4. India
                                                                                                                                                                              5. Australia
                                                                                                                                                                              6. Singapore
                                                                                                                                                                              7. Taiwan
                                                                                                                                                                              8. South East Asia
                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                  1. TPE Yoga Mats
                                                                                                                                                                                    1. Natural Rubber Yoga Mats
                                                                                                                                                                                      1. PVC Yoga Mats
                                                                                                                                                                                        1. Eco-Friendly Biodegradable Mats
                                                                                                                                                                                          1. Smart/Tech-Integrated Mats
                                                                                                                                                                                          2. By Application
                                                                                                                                                                                            1. Home Use
                                                                                                                                                                                              1. Yoga Studios & Fitness Centers
                                                                                                                                                                                                1. Corporate Wellness Programs
                                                                                                                                                                                                  1. Online/Digital Yoga Platforms
                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                    1. Online Retail (E-commerce)
                                                                                                                                                                                                      1. Specialty Sports & Wellness Stores
                                                                                                                                                                                                        1. Department Stores
                                                                                                                                                                                                          1. Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                                            1. Fitness & Yoga Studio Partnerships
                                                                                                                                                                                                          2. UAE
                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                              1. TPE Yoga Mats
                                                                                                                                                                                                                1. Natural Rubber Yoga Mats
                                                                                                                                                                                                                  1. PVC Yoga Mats
                                                                                                                                                                                                                    1. Eco-Friendly Biodegradable Mats
                                                                                                                                                                                                                      1. Smart/Tech-Integrated Mats
                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                        1. Home Use
                                                                                                                                                                                                                          1. Yoga Studios & Fitness Centers
                                                                                                                                                                                                                            1. Corporate Wellness Programs
                                                                                                                                                                                                                              1. Online/Digital Yoga Platforms
                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                1. Online Retail (E-commerce)
                                                                                                                                                                                                                                  1. Specialty Sports & Wellness Stores
                                                                                                                                                                                                                                    1. Department Stores
                                                                                                                                                                                                                                      1. Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                                                                        1. Fitness & Yoga Studio Partnerships
                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                          1. TPE Yoga Mats
                                                                                                                                                                                                                                            1. Natural Rubber Yoga Mats
                                                                                                                                                                                                                                              1. PVC Yoga Mats
                                                                                                                                                                                                                                                1. Eco-Friendly Biodegradable Mats
                                                                                                                                                                                                                                                  1. Smart/Tech-Integrated Mats
                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                    1. Home Use
                                                                                                                                                                                                                                                      1. Yoga Studios & Fitness Centers
                                                                                                                                                                                                                                                        1. Corporate Wellness Programs
                                                                                                                                                                                                                                                          1. Online/Digital Yoga Platforms
                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                            1. Online Retail (E-commerce)
                                                                                                                                                                                                                                                              1. Specialty Sports & Wellness Stores
                                                                                                                                                                                                                                                                1. Department Stores
                                                                                                                                                                                                                                                                  1. Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                                                                                                    1. Fitness & Yoga Studio Partnerships
                                                                                                                                                                                                                                                                  2. Brazil
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. TPE Yoga Mats
                                                                                                                                                                                                                                                                        1. Natural Rubber Yoga Mats
                                                                                                                                                                                                                                                                          1. PVC Yoga Mats
                                                                                                                                                                                                                                                                            1. Eco-Friendly Biodegradable Mats
                                                                                                                                                                                                                                                                              1. Smart/Tech-Integrated Mats
                                                                                                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                                                                                                1. Home Use
                                                                                                                                                                                                                                                                                  1. Yoga Studios & Fitness Centers
                                                                                                                                                                                                                                                                                    1. Corporate Wellness Programs
                                                                                                                                                                                                                                                                                      1. Online/Digital Yoga Platforms
                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                        1. Online Retail (E-commerce)
                                                                                                                                                                                                                                                                                          1. Specialty Sports & Wellness Stores
                                                                                                                                                                                                                                                                                            1. Department Stores
                                                                                                                                                                                                                                                                                              1. Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                                                                                                                                1. Fitness & Yoga Studio Partnerships
                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                            2. Yoga Mat Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                            1. Liforme
                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                            2. Manduka
                                                                                                                                                                                                                                                                                            3. Gaiam
                                                                                                                                                                                                                                                                                            4. Jade Yoga
                                                                                                                                                                                                                                                                                            5. Reehut
                                                                                                                                                                                                                                                                                            6. Heathyoga
                                                                                                                                                                                                                                                                                            7. BalanceFrom
                                                                                                                                                                                                                                                                                            8. YogaAccessories
                                                                                                                                                                                                                                                                                            9. Hugger Mugger
                                                                                                                                                                                                                                                                                            10. PrAna