HomeConsumer Goods and Services Personal Loans Market

Global Personal Loans Market Size, Share Demand Report By Loan Type (Short-Tenor Micro Loans, Event-Based Personal Loans, Debt Consolidation Loans, Large Unsecured Installment Loans, Cross-Border Migrant Loans), By Borrower Type (Millennials & Gen Z, Gig Workers & Freelancers, Working Professionals, Families & Households), By Distribution Channel (Digital Lending Platforms, Banks & Credit Unions, Peer-to-Peer Marketplaces, Embedded Lending via Non-Financial Apps, Direct-to-Consumer Fintech Apps), By Region & Segment Forecasts, 2025-2030

Report Code: RI347PUB
Last Updated : September, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Personal Loans Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Personal Loans Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Personal Loans Market , By Loan Type
    1. Introduction
      1. Market Size and Forecast, By Loan Type
    2. Short-Tenor Micro Loans
      1. Market Size and Forecast, By Region
    3. Event-Based Personal Loans
      1. Market Size and Forecast, By Region
    4. Debt Consolidation Loans
      1. Market Size and Forecast, By Region
    5. Large Unsecured Installment Loans
      1. Market Size and Forecast, By Region
    6. Cross-Border Migrant Loans
      1. Market Size and Forecast, By Region
  10. Personal Loans Market , By Borrower Type
    1. Introduction
      1. Market Size and Forecast, By Borrower Type
    2. Millennials & Gen Z
      1. Market Size and Forecast, By Region
    3. Gig Workers & Freelancers
      1. Market Size and Forecast, By Region
    4. Working Professionals
      1. Market Size and Forecast, By Region
    5. Families & Households
      1. Market Size and Forecast, By Region
  11. Personal Loans Market , By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Digital Lending Platforms
      1. Market Size and Forecast, By Region
    3. Banks & Credit Unions
      1. Market Size and Forecast, By Region
    4. Peer-to-Peer (P2P) Marketplaces
      1. Market Size and Forecast, By Region
    5. Embedded Lending via Non-Financial Apps
      1. Market Size and Forecast, By Region
    6. Direct-to-Consumer Fintech Apps
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Loan Type
          1. Short-Tenor Micro Loans
            1. Event-Based Personal Loans
              1. Debt Consolidation Loans
                1. Large Unsecured Installment Loans
                  1. Cross-Border Migrant Loans
                  2. By Borrower Type
                    1. Millennials & Gen Z
                      1. Gig Workers & Freelancers
                        1. Working Professionals
                          1. Families & Households
                          2. By Distribution Channel
                            1. Digital Lending Platforms
                              1. Banks & Credit Unions
                                1. Peer-to-Peer (P2P) Marketplaces
                                  1. Embedded Lending via Non-Financial Apps
                                    1. Direct-to-Consumer Fintech Apps
                                  2. U.S.
                                    1. By Loan Type
                                      1. Short-Tenor Micro Loans
                                        1. Event-Based Personal Loans
                                          1. Debt Consolidation Loans
                                            1. Large Unsecured Installment Loans
                                              1. Cross-Border Migrant Loans
                                              2. By Borrower Type
                                                1. Millennials & Gen Z
                                                  1. Gig Workers & Freelancers
                                                    1. Working Professionals
                                                      1. Families & Households
                                                      2. By Distribution Channel
                                                        1. Digital Lending Platforms
                                                          1. Banks & Credit Unions
                                                            1. Peer-to-Peer (P2P) Marketplaces
                                                              1. Embedded Lending via Non-Financial Apps
                                                                1. Direct-to-Consumer Fintech Apps
                                                              2. Canada
                                                            2. Europe
                                                              1. Market Size and Forecast
                                                                1. By Loan Type
                                                                  1. Short-Tenor Micro Loans
                                                                    1. Event-Based Personal Loans
                                                                      1. Debt Consolidation Loans
                                                                        1. Large Unsecured Installment Loans
                                                                          1. Cross-Border Migrant Loans
                                                                          2. By Borrower Type
                                                                            1. Millennials & Gen Z
                                                                              1. Gig Workers & Freelancers
                                                                                1. Working Professionals
                                                                                  1. Families & Households
                                                                                  2. By Distribution Channel
                                                                                    1. Digital Lending Platforms
                                                                                      1. Banks & Credit Unions
                                                                                        1. Peer-to-Peer (P2P) Marketplaces
                                                                                          1. Embedded Lending via Non-Financial Apps
                                                                                            1. Direct-to-Consumer Fintech Apps
                                                                                          2. U.K.
                                                                                            1. By Loan Type
                                                                                              1. Short-Tenor Micro Loans
                                                                                                1. Event-Based Personal Loans
                                                                                                  1. Debt Consolidation Loans
                                                                                                    1. Large Unsecured Installment Loans
                                                                                                      1. Cross-Border Migrant Loans
                                                                                                      2. By Borrower Type
                                                                                                        1. Millennials & Gen Z
                                                                                                          1. Gig Workers & Freelancers
                                                                                                            1. Working Professionals
                                                                                                              1. Families & Households
                                                                                                              2. By Distribution Channel
                                                                                                                1. Digital Lending Platforms
                                                                                                                  1. Banks & Credit Unions
                                                                                                                    1. Peer-to-Peer (P2P) Marketplaces
                                                                                                                      1. Embedded Lending via Non-Financial Apps
                                                                                                                        1. Direct-to-Consumer Fintech Apps
                                                                                                                      2. Germany
                                                                                                                      3. France
                                                                                                                      4. Spain
                                                                                                                      5. Italy
                                                                                                                      6. Russia
                                                                                                                      7. Nordic
                                                                                                                      8. Benelux
                                                                                                                      9. Rest of Europe
                                                                                                                    2. APAC
                                                                                                                      1. Market Size and Forecast
                                                                                                                        1. By Loan Type
                                                                                                                          1. Short-Tenor Micro Loans
                                                                                                                            1. Event-Based Personal Loans
                                                                                                                              1. Debt Consolidation Loans
                                                                                                                                1. Large Unsecured Installment Loans
                                                                                                                                  1. Cross-Border Migrant Loans
                                                                                                                                  2. By Borrower Type
                                                                                                                                    1. Millennials & Gen Z
                                                                                                                                      1. Gig Workers & Freelancers
                                                                                                                                        1. Working Professionals
                                                                                                                                          1. Families & Households
                                                                                                                                          2. By Distribution Channel
                                                                                                                                            1. Digital Lending Platforms
                                                                                                                                              1. Banks & Credit Unions
                                                                                                                                                1. Peer-to-Peer (P2P) Marketplaces
                                                                                                                                                  1. Embedded Lending via Non-Financial Apps
                                                                                                                                                    1. Direct-to-Consumer Fintech Apps
                                                                                                                                                  2. China
                                                                                                                                                    1. By Loan Type
                                                                                                                                                      1. Short-Tenor Micro Loans
                                                                                                                                                        1. Event-Based Personal Loans
                                                                                                                                                          1. Debt Consolidation Loans
                                                                                                                                                            1. Large Unsecured Installment Loans
                                                                                                                                                              1. Cross-Border Migrant Loans
                                                                                                                                                              2. By Borrower Type
                                                                                                                                                                1. Millennials & Gen Z
                                                                                                                                                                  1. Gig Workers & Freelancers
                                                                                                                                                                    1. Working Professionals
                                                                                                                                                                      1. Families & Households
                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                        1. Digital Lending Platforms
                                                                                                                                                                          1. Banks & Credit Unions
                                                                                                                                                                            1. Peer-to-Peer (P2P) Marketplaces
                                                                                                                                                                              1. Embedded Lending via Non-Financial Apps
                                                                                                                                                                                1. Direct-to-Consumer Fintech Apps
                                                                                                                                                                              2. Korea
                                                                                                                                                                              3. Japan
                                                                                                                                                                              4. India
                                                                                                                                                                              5. Australia
                                                                                                                                                                              6. Singapore
                                                                                                                                                                              7. Taiwan
                                                                                                                                                                              8. South East Asia
                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Loan Type
                                                                                                                                                                                  1. Short-Tenor Micro Loans
                                                                                                                                                                                    1. Event-Based Personal Loans
                                                                                                                                                                                      1. Debt Consolidation Loans
                                                                                                                                                                                        1. Large Unsecured Installment Loans
                                                                                                                                                                                          1. Cross-Border Migrant Loans
                                                                                                                                                                                          2. By Borrower Type
                                                                                                                                                                                            1. Millennials & Gen Z
                                                                                                                                                                                              1. Gig Workers & Freelancers
                                                                                                                                                                                                1. Working Professionals
                                                                                                                                                                                                  1. Families & Households
                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                    1. Digital Lending Platforms
                                                                                                                                                                                                      1. Banks & Credit Unions
                                                                                                                                                                                                        1. Peer-to-Peer (P2P) Marketplaces
                                                                                                                                                                                                          1. Embedded Lending via Non-Financial Apps
                                                                                                                                                                                                            1. Direct-to-Consumer Fintech Apps
                                                                                                                                                                                                          2. UAE
                                                                                                                                                                                                            1. By Loan Type
                                                                                                                                                                                                              1. Short-Tenor Micro Loans
                                                                                                                                                                                                                1. Event-Based Personal Loans
                                                                                                                                                                                                                  1. Debt Consolidation Loans
                                                                                                                                                                                                                    1. Large Unsecured Installment Loans
                                                                                                                                                                                                                      1. Cross-Border Migrant Loans
                                                                                                                                                                                                                      2. By Borrower Type
                                                                                                                                                                                                                        1. Millennials & Gen Z
                                                                                                                                                                                                                          1. Gig Workers & Freelancers
                                                                                                                                                                                                                            1. Working Professionals
                                                                                                                                                                                                                              1. Families & Households
                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                1. Digital Lending Platforms
                                                                                                                                                                                                                                  1. Banks & Credit Unions
                                                                                                                                                                                                                                    1. Peer-to-Peer (P2P) Marketplaces
                                                                                                                                                                                                                                      1. Embedded Lending via Non-Financial Apps
                                                                                                                                                                                                                                        1. Direct-to-Consumer Fintech Apps
                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                        1. By Loan Type
                                                                                                                                                                                                                                          1. Short-Tenor Micro Loans
                                                                                                                                                                                                                                            1. Event-Based Personal Loans
                                                                                                                                                                                                                                              1. Debt Consolidation Loans
                                                                                                                                                                                                                                                1. Large Unsecured Installment Loans
                                                                                                                                                                                                                                                  1. Cross-Border Migrant Loans
                                                                                                                                                                                                                                                  2. By Borrower Type
                                                                                                                                                                                                                                                    1. Millennials & Gen Z
                                                                                                                                                                                                                                                      1. Gig Workers & Freelancers
                                                                                                                                                                                                                                                        1. Working Professionals
                                                                                                                                                                                                                                                          1. Families & Households
                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                            1. Digital Lending Platforms
                                                                                                                                                                                                                                                              1. Banks & Credit Unions
                                                                                                                                                                                                                                                                1. Peer-to-Peer (P2P) Marketplaces
                                                                                                                                                                                                                                                                  1. Embedded Lending via Non-Financial Apps
                                                                                                                                                                                                                                                                    1. Direct-to-Consumer Fintech Apps
                                                                                                                                                                                                                                                                  2. Brazil
                                                                                                                                                                                                                                                                    1. By Loan Type
                                                                                                                                                                                                                                                                      1. Short-Tenor Micro Loans
                                                                                                                                                                                                                                                                        1. Event-Based Personal Loans
                                                                                                                                                                                                                                                                          1. Debt Consolidation Loans
                                                                                                                                                                                                                                                                            1. Large Unsecured Installment Loans
                                                                                                                                                                                                                                                                              1. Cross-Border Migrant Loans
                                                                                                                                                                                                                                                                              2. By Borrower Type
                                                                                                                                                                                                                                                                                1. Millennials & Gen Z
                                                                                                                                                                                                                                                                                  1. Gig Workers & Freelancers
                                                                                                                                                                                                                                                                                    1. Working Professionals
                                                                                                                                                                                                                                                                                      1. Families & Households
                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                        1. Digital Lending Platforms
                                                                                                                                                                                                                                                                                          1. Banks & Credit Unions
                                                                                                                                                                                                                                                                                            1. Peer-to-Peer (P2P) Marketplaces
                                                                                                                                                                                                                                                                                              1. Embedded Lending via Non-Financial Apps
                                                                                                                                                                                                                                                                                                1. Direct-to-Consumer Fintech Apps
                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                            2. Personal Loans Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                            1. JPMorgan Chase & Co.
                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                            2. Bank of America
                                                                                                                                                                                                                                                                                            3. HSBC Holdings plc
                                                                                                                                                                                                                                                                                            4. Discover Financial Services
                                                                                                                                                                                                                                                                                            5. SoFi Technologies, Inc.
                                                                                                                                                                                                                                                                                            6. Upstart Holdings, Inc.
                                                                                                                                                                                                                                                                                            7. PayPal Holdings, Inc.
                                                                                                                                                                                                                                                                                            8. Ant Group
                                                                                                                                                                                                                                                                                            9. Goldman Sachs Group, Inc. (Marcus by Goldman Sachs)
                                                                                                                                                                                                                                                                                            10. Citigroup Inc.