Home Fitness Foldable Treadmill Market Size
The home fitness foldable treadmill market size was valued at USD 2.71 billion in 2024 and is projected to grow from USD 2.86 billion in 2025 to USD 3.77 billion by 2030, exhibiting a CAGR of 5.64% during the forecast period (2025-2030).
The home fitness equipment market, particularly foldable treadmills, experienced significant growth due to increasing health consciousness, the convenience of at-home workouts, and space-saving design preferences. The market is segmented by application (online vs. offline sales) and type (manual vs. electric), with electric treadmills dominating due to advanced features and enhanced user experience. The convenience and space-saving nature of foldable treadmills are major drivers, attracting a wide range of consumers, from casual users to serious fitness enthusiasts. However, factors like high initial investment costs and potential maintenance issues could act as restraints. Key competitors are leveraging advanced technologies, strategic partnerships, and innovative product offerings to maintain or gain market share.
Key Market Insights
- The mid-range treadmill segment is the fastest-growing, with a projected CAGR of 6.3% through 2030, led by brands like Horizon and Sole Fitness.
- Budget treadmills under $500 saw a 22% YoY sales increase in 2024, driven by brands like Urevo and XTERRA through e-commerce channels.
- Motorized treadmills led the market in 2024, accounting for over 65% of global revenue due to advanced features and app integration.
- Intermediate users accounted for over 35% of global treadmill sales in 2024, preferring tech-integrated models with incline and workout variety.
- North America remains the dominant region, fueled by high disposable incomes, online sales, and strong brand presence, especially in the U.S.
- The Asia-Pacific region is the fastest-growing, with a CAGR of 8.5%, led by China and India due to urbanization, digital fitness trends, and compact living.
Current Market Trend
The integration of smart technology
Many models now offer connectivity features, allowing users to track their workouts, monitor progress, and interact with fitness apps. This enhances the user experience and encourages long-term engagement. The growing popularity of personalized fitness plans and virtual coaching services aligns with this technology integration, creating a synergistic market opportunity.
- For instance, The WalkingPad Z1, launched in April 2025, is a recent example that reflects key trends in the home fitness foldable treadmill market. It features smart connectivity through the KS Fit app.
Moreover, advancements in motor technology are leading to quieter, smoother, and more durable treadmills, making them more appealing to a wider range of consumers. The market is also witnessing a trend towards more compact and aesthetically pleasing designs, catering to the demands of consumers with limited space.
Home Fitness Foldable Treadmill Market Driving Factor
Growing health consciousness
One of the primary drivers of the home fitness foldable treadmill market is the growing health consciousness among individuals. A study by the Centers for Disease Control and Prevention (CDC) reported that nearly 40% of adults in the United States were considered obese in 2020, prompting a surge in fitness initiatives. As consumers seek to combat these alarming statistics, many are turning to home fitness equipment as a viable alternative to traditional gym memberships.
- A real-life example of this trend can be seen in November 2024, when fitness brand Joroto highlighted a surge in demand for foldable treadmills in response to ongoing space constraints and health awareness among consumers.
The convenience of working out from home, combined with the functionality of foldable treadmills, has made them an attractive option for fitness enthusiasts. Additionally, the COVID-19 pandemic has accelerated the trend of home workouts, as lockdowns and social distancing measures prompted individuals to invest in personal fitness equipment.
Market Restraint
Initial cost of high-quality treadmills
Despite the favorable growth trajectory, several factors pose challenges to the home fitness foldable treadmill industry. One significant restraint is the initial cost of high-quality treadmills, which can be a barrier for budget-conscious consumers. While many brands offer affordable options, the durability and performance of lower-priced models may not meet the expectations of users seeking reliable and long-lasting fitness equipment. Furthermore, the limited availability of space in smaller living environments can restrict the purchase of larger fitness machines, even if they are foldable.
Despite rising demand, many buyers hesitated to invest in premium models due to high upfront costs, and entry-level options often failed to meet expectations for durability and performance. Additionally, in densely populated cities like Mumbai and Tokyo, even foldable designs struggled to fit into compact living spaces, limiting adoption despite growing health awareness. This underscores the need for manufacturers to innovate not just in features, but also in affordability and space optimization to truly capture the evolving home fitness market.
Home Fitness Foldable Treadmill Market Opportunity
Increasing popularity of fitness apps
The increasing popularity of fitness apps and online workout programs presents a lucrative home fitness foldable treadmill market opportunities. As more individuals seek personalized fitness solutions, integrating technology into treadmill designs can enhance user experience and engagement. Features such as Bluetooth connectivity, built-in workout programs, and compatibility with fitness apps are becoming essential for most treadmills. Moreover, the growing trend of health and wellness, particularly among millennials and Gen Z consumers, offers significant opportunities for brands to innovate and market their products effectively. As these demographics prioritize fitness as part of their lifestyle, the demand for foldable treadmills equipped with advanced features is likely to rise.
- For instance, in May 2025, fitness brand Urevo published a feature on how their compact foldable treadmills were being widely adopted due to their smart connectivity with fitness apps and wearables. These treadmills offered Bluetooth integration, real-time health tracking, and compatibility with platforms like Strava and MyFitnessPal ,catering especially to millennials and Gen Z users seeking personalized, tech-enhanced workouts. The brand emphasized how these features not only improved user engagement but also made home workouts more immersive and motivating, aligning perfectly with the digital wellness lifestyle.
Product Type Insights
Motorized treadmills are leading the market by a significant margin, generating over 65% of global revenue in 2024. Their popularity stems from customizable speed and incline settings, plus connectivity features that appeal to today’s tech-savvy users. Brands like NordicTrack and ProForm, under ICON Health & Fitness, dominate this space by offering models that sync with apps like iFit for immersive training experiences. Meanwhile, manual treadmills remain a top choice for budget-conscious and entry-level users, particularly in cost-sensitive markets. Sunny Health & Fitness has carved out a solid reputation in this segment. Although still niche, hybrid and magnetic treadmills are gaining traction, especially among eco-conscious users. Decathlon’s Domyos hybrid designs have found favor among casual home fitness enthusiasts looking for simplicity and functionality.
Price Range Insights
Budget range treadmills priced under $500, brands like Urevo and XTERRA are thriving, with both showing a 22% year-over-year increase in sales during 2024, largely fueled by e-commerce platforms. These treadmills often come with foldable frames and basic monitoring features, making them ideal for beginners and small homes. Mid-range treadmills, priced between $500 and $1000, represent the fastest-growing segment, projected to expand at a CAGR of 6.3% through 2030. Companies such as Horizon Fitness and Sole Fitness are leading here, offering users Bluetooth integration, preset workouts, and compact yet sturdy builds. Premium treadmills, those above $1000, cater to fitness enthusiasts and athletes seeking high-performance features. Peloton, NordicTrack, and Life Fitness dominate this segment. Peloton alone reported $1.26 billion in connected fitness equipment sales in FY2024, thanks to their large touchscreen displays, virtual coaching, and personalized training content.
Target Consumer Group Insights
Beginner fitness enthusiasts often opt for entry-level models from brands like Weslo or Urevo, appreciating the simplicity, portability, and affordability they offer. These treadmills usually cover the fitness basics without overwhelming users with complex features. Intermediate users tend to favor ProForm and Horizon models, which offer more sophisticated workout variety, incline capabilities, and app compatibility to support a more serious fitness regime; this group accounted for over 35% of global treadmill sales in 2024. For advanced athletes, performance is paramount. Brands like Woodway and Life Fitness deliver on power, durability, and real-time metrics, making them staples in both home gyms and elite training centers.
Meanwhile, seniors and rehabilitation-focused users prefer treadmills designed for safety and comfort. True Fitness and Spirit Fitness cater specifically to this group, offering extended handrails, orthopedic belts, and low-impact shock absorption systems that ensure a smooth and safe experience.
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Regional Insights
North America - Dominant Region
The North American market is expected to dominate the global home fitness foldable treadmill market during the forecast period (2025-2030). This dominance stems from several factors: high disposable incomes, a well-established fitness culture, a strong preference for home-based workouts, and a significant presence of major players in the industry. Online sales channels are also a key segment driving market growth.
The online sales segment contributes significantly to market growth due to its convenience and accessibility. The availability of a wide range of models, competitive pricing, and customer reviews all contribute to increased online purchases. Additionally, detailed product descriptions, video demonstrations, and customer reviews help buyers make informed decisions. The high internet penetration rate, growing fitness awareness, and busy urban lifestyles further reinforce online buying behavior in the region, making North America one of the most dominant markets for online fitness equipment sales.
- United States, the foldable treadmill market is flourishing, driving much of North America's growth in the home fitness segment. Increasing health awareness and the demand for convenient at-home workout options have made compact, connected equipment highly desirable. Leading brands like Peloton and NordicTrack have strengthened their presence by offering interactive features and immersive fitness content that appeal to tech-savvy users. The rise of online shopping has further boosted the market, as consumers increasingly prefer the ease and variety of purchasing fitness equipment through digital platforms.
- Canada,the market is steadily gaining traction. Urban lifestyles in major cities have created a strong need for space-saving fitness solutions, making foldable treadmills an appealing choice. Canadian consumers show growing interest in smart models with app integration and connectivity features, offered by brands like Sole Fitness and Horizon Fitness. Supportive public health initiatives and a wellness-focused younger population are also contributing to this upward trend. As a result, the Canadian market is on a consistent growth path, driven by demand for modern, efficient home fitness solutions.
Asia-Pacific region - Fastest growing region
The Asia Pacific region is expected to witness the highest growth rate during the forecast period, with a projected CAGR of 8.5%. Factors such as rapid urbanization, increasing disposable incomes, and growing awareness about fitness and health are contributing to the demand for foldable treadmills in this region. Countries like China, India, and Japan are emerging as significant markets, driven by the increasing adoption of fitness trends and the rising popularity of home workouts. As urban centers expand and living spaces become more compact, foldable treadmills are gaining popularity for their space-saving design and convenience. The region is also witnessing a cultural shift toward fitness, with home workouts becoming a preferred choice for many due to busy schedules and a growing digital fitness ecosystem.
- China is quickly becoming a dominant force in the Asia Pacific foldable treadmill market, fueled by rapid urbanization, a rising middle class, and a strong cultural emphasis on health and fitness. Foldable treadmills have become an ideal solution for home workouts, especially in cities where living spaces are limited. E-commerce platforms like JD.com and Tmall have made it easier for consumers to access a wide range of fitness equipment, particularly during major online shopping events. Domestic tech-driven brands such as Xiaomi and Keep are gaining popularity by offering smart, app-integrated treadmills that combine affordability with advanced features. The growing support from government fitness initiatives and increasing adoption of digital wellness tools continue to strengthen China’s position in the regional market.
- Japan, urban consumers in cities like Tokyo and Osaka are increasingly drawn to compact fitness equipment that suits their minimalist living spaces. Foldable treadmills with quiet operation, modern designs, and safety-focused features are especially favored by working professionals and older adults. Local brands like Panasonic and Alinco are catering to these preferences with models designed specifically for small homes and apartment settings. While Japan’s market is more modest in size compared to China, it is steadily expanding, driven by a rising interest in smart fitness technology such as heart rate monitors and app connectivity, which appeal to a wide range of users across different age groups.
Europe
Europe also presents a significant market for fitness foldable treadmills, driven by the increasing adoption of fitness equipment in residential spaces. Europe presents a strong and steadily growing market for foldable treadmills, driven by the increasing emphasis on health, wellness, and at-home fitness routines. Consumers across the region are shifting toward home-based workouts due to convenience, busy lifestyles, and a preference for flexible fitness schedules. Foldable treadmills, with their space-saving design and ease of storage, have become an attractive solution for urban households, especially in apartments and smaller living spaces. The region is expected to witness steady growth, driven by the growing trend of home fitness and the convenience offered by foldable treadmills. Countries like Germany, the UK, and France are key markets within the region, contributing to the overall growth.
- In France, demand for foldable treadmills is rising steadily, fueled by urban lifestyles, smaller living spaces, and a growing focus on health and wellness. Brands like Decathlon and Care Fitness have found success by offering sleek, quiet, and app-compatible models that appeal to younger, fitness-conscious consumers. The post-pandemic preference for home workouts and rising online purchases via platforms like Amazon France and Cdiscount continue to support this market’s expansion.
- In Germany, the market is more mature and growing rapidly, driven by high health awareness and demand for premium, space-efficient solutions. Consumers in major cities prefer reliable, tech-enabled machines from brands like Kettler, Horizon Fitness, and Hammer Sport, often bought through trusted platforms like Sport-Tiedje and Amazon. With a strong e-commerce presence and an emphasis on durability and features, Germany is a key driver of Europe’s home fitness growth.
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Company Market Share
The fitness foldable treadmill market is highly competitive, with several key players striving to capture market share through product innovation, strategic partnerships, and extensive marketing. The competitive landscape is characterized by the presence of both established companies and new entrants, each offering a range of products to cater to different consumer needs and preferences. The focus on technological advancements, connectivity features, and compact designs is a common strategy among market players to attract and retain customers.
Key Players in the Home Fitness Foldable Treadmill Market
- NordicTrack
- ProForm
- Nautilus
- Beistegui Hermanos
- Reebok(Adidas)
- Sunny Health & Fitness
- Johnson Health Tech
- Sole Fitness
- Life Fitness
- Precor(ANTA)
- Zhejiang Lijiujia Sports
- Ningbo Healthmate Science And Technology
- Horizon Fitness
Recent Developments
- February 2025- ICON Health & Fitness announced a strategic expansion of its iFit platform, introducing AI-powered adaptive training that personalizes treadmill workouts in real time based on user performance and recovery metrics
- March 2025 - Johnson Health Tech unveiled its “SmartStride+” technology across its Horizon foldable treadmill line. The feature was showcased at the Global Wellness Expo 2025, where it received praise for enhancing accessibility and reducing injury risk