HomeConsumer Goods and Services Events Industry Market

Global Events Industry Market Size, Share Demand Report By Type (Corporate Events & Meetings, Cultural Festivals, Music Concerts, Hybrid & Phygital Exhibitions), By Organizer (Large Event Management Companies, Independent/Niche Organizers), By Revenue Source (Sponsorship, Ticket Sales, Merchandise, Technology & Data Analytics Add-ons), By Channel (Online Platforms, In-Person Sales, Event Promotion Platforms), By Region & Segment Forecasts, 2025–2030

Report Code: RI394PUB
Last Updated : September, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Events Industry Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Events Industry Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Events Industry Market, By Type
    1. Introduction
      1. Market Size and Forecast, By Type
    2. Corporate Events & Meetings
      1. Market Size and Forecast, By Region
    3. Cultural Festivals
      1. Market Size and Forecast, By Region
    4. Music Concerts
      1. Market Size and Forecast, By Region
    5. Hybrid & Phygital Exhibitions
      1. Market Size and Forecast, By Region
  10. Events Industry Market, By Organizer
    1. Introduction
      1. Market Size and Forecast, By Organizer
    2. Large Event Management Companies
      1. Market Size and Forecast, By Region
    3. Independent/Niche Organizers
      1. Market Size and Forecast, By Region
  11. Events Industry Market, By Revenue Source
    1. Introduction
      1. Market Size and Forecast, By Revenue Source
    2. Sponsorship
      1. Market Size and Forecast, By Region
    3. Ticket Sales
      1. Market Size and Forecast, By Region
    4. Merchandise
      1. Market Size and Forecast, By Region
    5. Technology & Data Analytics Add-ons
      1. Market Size and Forecast, By Region
  12. Events Industry Market, By Channel
    1. Introduction
      1. Market Size and Forecast, By Channel
    2. Online Ticketing & Streaming Platforms
      1. Market Size and Forecast, By Region
    3. Traditional In-Person Sales
      1. Market Size and Forecast, By Region
    4. Event Promotion Platforms
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Type
          1. Corporate Events & Meetings
            1. Cultural Festivals
              1. Music Concerts
                1. Hybrid & Phygital Exhibitions
                2. By Organizer
                  1. Large Event Management Companies
                    1. Independent/Niche Organizers
                    2. By Revenue Source
                      1. Sponsorship
                        1. Ticket Sales
                          1. Merchandise
                            1. Technology & Data Analytics Add-ons
                            2. By Channel
                              1. Online Ticketing & Streaming Platforms
                                1. Traditional In-Person Sales
                                  1. Event Promotion Platforms
                                2. U.S.
                                  1. By Type
                                    1. Corporate Events & Meetings
                                      1. Cultural Festivals
                                        1. Music Concerts
                                          1. Hybrid & Phygital Exhibitions
                                          2. By Organizer
                                            1. Large Event Management Companies
                                              1. Independent/Niche Organizers
                                              2. By Revenue Source
                                                1. Sponsorship
                                                  1. Ticket Sales
                                                    1. Merchandise
                                                      1. Technology & Data Analytics Add-ons
                                                      2. By Channel
                                                        1. Online Ticketing & Streaming Platforms
                                                          1. Traditional In-Person Sales
                                                            1. Event Promotion Platforms
                                                          2. Canada
                                                        2. Europe
                                                          1. Market Size and Forecast
                                                            1. By Type
                                                              1. Corporate Events & Meetings
                                                                1. Cultural Festivals
                                                                  1. Music Concerts
                                                                    1. Hybrid & Phygital Exhibitions
                                                                    2. By Organizer
                                                                      1. Large Event Management Companies
                                                                        1. Independent/Niche Organizers
                                                                        2. By Revenue Source
                                                                          1. Sponsorship
                                                                            1. Ticket Sales
                                                                              1. Merchandise
                                                                                1. Technology & Data Analytics Add-ons
                                                                                2. By Channel
                                                                                  1. Online Ticketing & Streaming Platforms
                                                                                    1. Traditional In-Person Sales
                                                                                      1. Event Promotion Platforms
                                                                                    2. U.K.
                                                                                      1. By Type
                                                                                        1. Corporate Events & Meetings
                                                                                          1. Cultural Festivals
                                                                                            1. Music Concerts
                                                                                              1. Hybrid & Phygital Exhibitions
                                                                                              2. By Organizer
                                                                                                1. Large Event Management Companies
                                                                                                  1. Independent/Niche Organizers
                                                                                                  2. By Revenue Source
                                                                                                    1. Sponsorship
                                                                                                      1. Ticket Sales
                                                                                                        1. Merchandise
                                                                                                          1. Technology & Data Analytics Add-ons
                                                                                                          2. By Channel
                                                                                                            1. Online Ticketing & Streaming Platforms
                                                                                                              1. Traditional In-Person Sales
                                                                                                                1. Event Promotion Platforms
                                                                                                              2. Germany
                                                                                                              3. France
                                                                                                              4. Spain
                                                                                                              5. Italy
                                                                                                              6. Russia
                                                                                                              7. Nordic
                                                                                                              8. Benelux
                                                                                                              9. Rest of Europe
                                                                                                            2. APAC
                                                                                                              1. Market Size and Forecast
                                                                                                                1. By Type
                                                                                                                  1. Corporate Events & Meetings
                                                                                                                    1. Cultural Festivals
                                                                                                                      1. Music Concerts
                                                                                                                        1. Hybrid & Phygital Exhibitions
                                                                                                                        2. By Organizer
                                                                                                                          1. Large Event Management Companies
                                                                                                                            1. Independent/Niche Organizers
                                                                                                                            2. By Revenue Source
                                                                                                                              1. Sponsorship
                                                                                                                                1. Ticket Sales
                                                                                                                                  1. Merchandise
                                                                                                                                    1. Technology & Data Analytics Add-ons
                                                                                                                                    2. By Channel
                                                                                                                                      1. Online Ticketing & Streaming Platforms
                                                                                                                                        1. Traditional In-Person Sales
                                                                                                                                          1. Event Promotion Platforms
                                                                                                                                        2. China
                                                                                                                                          1. By Type
                                                                                                                                            1. Corporate Events & Meetings
                                                                                                                                              1. Cultural Festivals
                                                                                                                                                1. Music Concerts
                                                                                                                                                  1. Hybrid & Phygital Exhibitions
                                                                                                                                                  2. By Organizer
                                                                                                                                                    1. Large Event Management Companies
                                                                                                                                                      1. Independent/Niche Organizers
                                                                                                                                                      2. By Revenue Source
                                                                                                                                                        1. Sponsorship
                                                                                                                                                          1. Ticket Sales
                                                                                                                                                            1. Merchandise
                                                                                                                                                              1. Technology & Data Analytics Add-ons
                                                                                                                                                              2. By Channel
                                                                                                                                                                1. Online Ticketing & Streaming Platforms
                                                                                                                                                                  1. Traditional In-Person Sales
                                                                                                                                                                    1. Event Promotion Platforms
                                                                                                                                                                  2. Korea
                                                                                                                                                                  3. Japan
                                                                                                                                                                  4. India
                                                                                                                                                                  5. Australia
                                                                                                                                                                  6. Singapore
                                                                                                                                                                  7. Taiwan
                                                                                                                                                                  8. South East Asia
                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                    1. By Type
                                                                                                                                                                      1. Corporate Events & Meetings
                                                                                                                                                                        1. Cultural Festivals
                                                                                                                                                                          1. Music Concerts
                                                                                                                                                                            1. Hybrid & Phygital Exhibitions
                                                                                                                                                                            2. By Organizer
                                                                                                                                                                              1. Large Event Management Companies
                                                                                                                                                                                1. Independent/Niche Organizers
                                                                                                                                                                                2. By Revenue Source
                                                                                                                                                                                  1. Sponsorship
                                                                                                                                                                                    1. Ticket Sales
                                                                                                                                                                                      1. Merchandise
                                                                                                                                                                                        1. Technology & Data Analytics Add-ons
                                                                                                                                                                                        2. By Channel
                                                                                                                                                                                          1. Online Ticketing & Streaming Platforms
                                                                                                                                                                                            1. Traditional In-Person Sales
                                                                                                                                                                                              1. Event Promotion Platforms
                                                                                                                                                                                            2. UAE
                                                                                                                                                                                              1. By Type
                                                                                                                                                                                                1. Corporate Events & Meetings
                                                                                                                                                                                                  1. Cultural Festivals
                                                                                                                                                                                                    1. Music Concerts
                                                                                                                                                                                                      1. Hybrid & Phygital Exhibitions
                                                                                                                                                                                                      2. By Organizer
                                                                                                                                                                                                        1. Large Event Management Companies
                                                                                                                                                                                                          1. Independent/Niche Organizers
                                                                                                                                                                                                          2. By Revenue Source
                                                                                                                                                                                                            1. Sponsorship
                                                                                                                                                                                                              1. Ticket Sales
                                                                                                                                                                                                                1. Merchandise
                                                                                                                                                                                                                  1. Technology & Data Analytics Add-ons
                                                                                                                                                                                                                  2. By Channel
                                                                                                                                                                                                                    1. Online Ticketing & Streaming Platforms
                                                                                                                                                                                                                      1. Traditional In-Person Sales
                                                                                                                                                                                                                        1. Event Promotion Platforms
                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                        1. By Type
                                                                                                                                                                                                                          1. Corporate Events & Meetings
                                                                                                                                                                                                                            1. Cultural Festivals
                                                                                                                                                                                                                              1. Music Concerts
                                                                                                                                                                                                                                1. Hybrid & Phygital Exhibitions
                                                                                                                                                                                                                                2. By Organizer
                                                                                                                                                                                                                                  1. Large Event Management Companies
                                                                                                                                                                                                                                    1. Independent/Niche Organizers
                                                                                                                                                                                                                                    2. By Revenue Source
                                                                                                                                                                                                                                      1. Sponsorship
                                                                                                                                                                                                                                        1. Ticket Sales
                                                                                                                                                                                                                                          1. Merchandise
                                                                                                                                                                                                                                            1. Technology & Data Analytics Add-ons
                                                                                                                                                                                                                                            2. By Channel
                                                                                                                                                                                                                                              1. Online Ticketing & Streaming Platforms
                                                                                                                                                                                                                                                1. Traditional In-Person Sales
                                                                                                                                                                                                                                                  1. Event Promotion Platforms
                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                  1. By Type
                                                                                                                                                                                                                                                    1. Corporate Events & Meetings
                                                                                                                                                                                                                                                      1. Cultural Festivals
                                                                                                                                                                                                                                                        1. Music Concerts
                                                                                                                                                                                                                                                          1. Hybrid & Phygital Exhibitions
                                                                                                                                                                                                                                                          2. By Organizer
                                                                                                                                                                                                                                                            1. Large Event Management Companies
                                                                                                                                                                                                                                                              1. Independent/Niche Organizers
                                                                                                                                                                                                                                                              2. By Revenue Source
                                                                                                                                                                                                                                                                1. Sponsorship
                                                                                                                                                                                                                                                                  1. Ticket Sales
                                                                                                                                                                                                                                                                    1. Merchandise
                                                                                                                                                                                                                                                                      1. Technology & Data Analytics Add-ons
                                                                                                                                                                                                                                                                      2. By Channel
                                                                                                                                                                                                                                                                        1. Online Ticketing & Streaming Platforms
                                                                                                                                                                                                                                                                          1. Traditional In-Person Sales
                                                                                                                                                                                                                                                                            1. Event Promotion Platforms
                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                      3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                        2. Events Industry Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                      4. Company Profile
                                                                                                                                                                                                                                                                        1. Informa PLC
                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                        2. Reed Exhibitions
                                                                                                                                                                                                                                                                        3. Live Nation Entertainment, Inc.
                                                                                                                                                                                                                                                                        4. RELX Group (Reed Exhibitions)
                                                                                                                                                                                                                                                                        5. Hyve Group PLC
                                                                                                                                                                                                                                                                        6. Anschutz Entertainment Group (AEG)
                                                                                                                                                                                                                                                                        7. Clarion Events Ltd.
                                                                                                                                                                                                                                                                        8. Emerald Holding Inc.
                                                                                                                                                                                                                                                                        9. Messe Frankfurt GmbH
                                                                                                                                                                                                                                                                        10. Cvent Holding Corp.