HomeConsumer Goods and Services Event Management as a Service (EMaaS) Market

Global Event Management as a Service (EMaaS) Market Size, Share & Demand Report By Service Type (Core Orchestration, Edge-Orchestration, Identity Mesh, Sponsor Analytics, Venue Integration), By Application (Corporate Events, Trade Shows, Education, Hybrid Delivery), By Deployment Model (Pure SaaS, SaaS + Managed Services, On-Demand Bundles), By End-User (Large Enterprises, SMEs, Government, Education) By Region & Segment Forecasts, 2025–2030

Report Code: RI351PUB
Last Updated : September, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Event Management as a Service (EMaaS) Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Event Management as a Service (EMaaS) Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Event Management as a Service (EMaaS) Market, By Service Type
    1. Introduction
      1. Market Size and Forecast, By Service Type
    2. Core Event Orchestration Platforms
      1. Market Size and Forecast, By Region
    3. Edge-Orchestration & Micro-Orchestration Services
      1. Market Size and Forecast, By Region
    4. Identity Mesh & Attendee Data Services
      1. Market Size and Forecast, By Region
    5. Sponsor Analytics & Tokenized Engagement Modules
      1. Market Size and Forecast, By Region
    6. Venue API Integration & Infrastructure Services
      1. Market Size and Forecast, By Region
  10. Event Management as a Service (EMaaS) Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Corporate Events & Conferences
      1. Market Size and Forecast, By Region
    3. Trade Shows & Exhibitions
      1. Market Size and Forecast, By Region
    4. Education & Non-Profit Events
      1. Market Size and Forecast, By Region
    5. Hybrid & Virtual Event Delivery
      1. Market Size and Forecast, By Region
  11. Event Management as a Service (EMaaS) Market, By Deployment Model
    1. Introduction
      1. Market Size and Forecast, By Deployment Model
    2. Pure SaaS Platforms
      1. Market Size and Forecast, By Region
    3. SaaS + Managed Services
      1. Market Size and Forecast, By Region
    4. On-Demand Hybrid Hardware & Software Bundles
      1. Market Size and Forecast, By Region
  12. Event Management as a Service (EMaaS) Market, By End-User
    1. Introduction
      1. Market Size and Forecast, By End-User
    2. Large Enterprises
      1. Market Size and Forecast, By Region
    3. Small & Medium Enterprises (SMEs)
      1. Market Size and Forecast, By Region
    4. Government & Public Sector
      1. Market Size and Forecast, By Region
    5. Educational Institutions
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Service Type
          1. Core Event Orchestration Platforms
            1. Edge-Orchestration & Micro-Orchestration Services
              1. Identity Mesh & Attendee Data Services
                1. Sponsor Analytics & Tokenized Engagement Modules
                  1. Venue API Integration & Infrastructure Services
                  2. By Application
                    1. Corporate Events & Conferences
                      1. Trade Shows & Exhibitions
                        1. Education & Non-Profit Events
                          1. Hybrid & Virtual Event Delivery
                          2. By Deployment Model
                            1. Pure SaaS Platforms
                              1. SaaS + Managed Services
                                1. On-Demand Hybrid Hardware & Software Bundles
                                2. By End-User
                                  1. Large Enterprises
                                    1. Small & Medium Enterprises (SMEs)
                                      1. Government & Public Sector
                                        1. Educational Institutions
                                      2. U.S.
                                        1. By Service Type
                                          1. Core Event Orchestration Platforms
                                            1. Edge-Orchestration & Micro-Orchestration Services
                                              1. Identity Mesh & Attendee Data Services
                                                1. Sponsor Analytics & Tokenized Engagement Modules
                                                  1. Venue API Integration & Infrastructure Services
                                                  2. By Application
                                                    1. Corporate Events & Conferences
                                                      1. Trade Shows & Exhibitions
                                                        1. Education & Non-Profit Events
                                                          1. Hybrid & Virtual Event Delivery
                                                          2. By Deployment Model
                                                            1. Pure SaaS Platforms
                                                              1. SaaS + Managed Services
                                                                1. On-Demand Hybrid Hardware & Software Bundles
                                                                2. By End-User
                                                                  1. Large Enterprises
                                                                    1. Small & Medium Enterprises (SMEs)
                                                                      1. Government & Public Sector
                                                                        1. Educational Institutions
                                                                      2. Canada
                                                                    2. Europe
                                                                      1. Market Size and Forecast
                                                                        1. By Service Type
                                                                          1. Core Event Orchestration Platforms
                                                                            1. Edge-Orchestration & Micro-Orchestration Services
                                                                              1. Identity Mesh & Attendee Data Services
                                                                                1. Sponsor Analytics & Tokenized Engagement Modules
                                                                                  1. Venue API Integration & Infrastructure Services
                                                                                  2. By Application
                                                                                    1. Corporate Events & Conferences
                                                                                      1. Trade Shows & Exhibitions
                                                                                        1. Education & Non-Profit Events
                                                                                          1. Hybrid & Virtual Event Delivery
                                                                                          2. By Deployment Model
                                                                                            1. Pure SaaS Platforms
                                                                                              1. SaaS + Managed Services
                                                                                                1. On-Demand Hybrid Hardware & Software Bundles
                                                                                                2. By End-User
                                                                                                  1. Large Enterprises
                                                                                                    1. Small & Medium Enterprises (SMEs)
                                                                                                      1. Government & Public Sector
                                                                                                        1. Educational Institutions
                                                                                                      2. U.K.
                                                                                                        1. By Service Type
                                                                                                          1. Core Event Orchestration Platforms
                                                                                                            1. Edge-Orchestration & Micro-Orchestration Services
                                                                                                              1. Identity Mesh & Attendee Data Services
                                                                                                                1. Sponsor Analytics & Tokenized Engagement Modules
                                                                                                                  1. Venue API Integration & Infrastructure Services
                                                                                                                  2. By Application
                                                                                                                    1. Corporate Events & Conferences
                                                                                                                      1. Trade Shows & Exhibitions
                                                                                                                        1. Education & Non-Profit Events
                                                                                                                          1. Hybrid & Virtual Event Delivery
                                                                                                                          2. By Deployment Model
                                                                                                                            1. Pure SaaS Platforms
                                                                                                                              1. SaaS + Managed Services
                                                                                                                                1. On-Demand Hybrid Hardware & Software Bundles
                                                                                                                                2. By End-User
                                                                                                                                  1. Large Enterprises
                                                                                                                                    1. Small & Medium Enterprises (SMEs)
                                                                                                                                      1. Government & Public Sector
                                                                                                                                        1. Educational Institutions
                                                                                                                                      2. Germany
                                                                                                                                      3. France
                                                                                                                                      4. Spain
                                                                                                                                      5. Italy
                                                                                                                                      6. Russia
                                                                                                                                      7. Nordic
                                                                                                                                      8. Benelux
                                                                                                                                      9. Rest of Europe
                                                                                                                                    2. APAC
                                                                                                                                      1. Market Size and Forecast
                                                                                                                                        1. By Service Type
                                                                                                                                          1. Core Event Orchestration Platforms
                                                                                                                                            1. Edge-Orchestration & Micro-Orchestration Services
                                                                                                                                              1. Identity Mesh & Attendee Data Services
                                                                                                                                                1. Sponsor Analytics & Tokenized Engagement Modules
                                                                                                                                                  1. Venue API Integration & Infrastructure Services
                                                                                                                                                  2. By Application
                                                                                                                                                    1. Corporate Events & Conferences
                                                                                                                                                      1. Trade Shows & Exhibitions
                                                                                                                                                        1. Education & Non-Profit Events
                                                                                                                                                          1. Hybrid & Virtual Event Delivery
                                                                                                                                                          2. By Deployment Model
                                                                                                                                                            1. Pure SaaS Platforms
                                                                                                                                                              1. SaaS + Managed Services
                                                                                                                                                                1. On-Demand Hybrid Hardware & Software Bundles
                                                                                                                                                                2. By End-User
                                                                                                                                                                  1. Large Enterprises
                                                                                                                                                                    1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                      1. Government & Public Sector
                                                                                                                                                                        1. Educational Institutions
                                                                                                                                                                      2. China
                                                                                                                                                                        1. By Service Type
                                                                                                                                                                          1. Core Event Orchestration Platforms
                                                                                                                                                                            1. Edge-Orchestration & Micro-Orchestration Services
                                                                                                                                                                              1. Identity Mesh & Attendee Data Services
                                                                                                                                                                                1. Sponsor Analytics & Tokenized Engagement Modules
                                                                                                                                                                                  1. Venue API Integration & Infrastructure Services
                                                                                                                                                                                  2. By Application
                                                                                                                                                                                    1. Corporate Events & Conferences
                                                                                                                                                                                      1. Trade Shows & Exhibitions
                                                                                                                                                                                        1. Education & Non-Profit Events
                                                                                                                                                                                          1. Hybrid & Virtual Event Delivery
                                                                                                                                                                                          2. By Deployment Model
                                                                                                                                                                                            1. Pure SaaS Platforms
                                                                                                                                                                                              1. SaaS + Managed Services
                                                                                                                                                                                                1. On-Demand Hybrid Hardware & Software Bundles
                                                                                                                                                                                                2. By End-User
                                                                                                                                                                                                  1. Large Enterprises
                                                                                                                                                                                                    1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                      1. Government & Public Sector
                                                                                                                                                                                                        1. Educational Institutions
                                                                                                                                                                                                      2. Korea
                                                                                                                                                                                                      3. Japan
                                                                                                                                                                                                      4. India
                                                                                                                                                                                                      5. Australia
                                                                                                                                                                                                      6. Singapore
                                                                                                                                                                                                      7. Taiwan
                                                                                                                                                                                                      8. South East Asia
                                                                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                                                                    2. Middle East and Africa
                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                        1. By Service Type
                                                                                                                                                                                                          1. Core Event Orchestration Platforms
                                                                                                                                                                                                            1. Edge-Orchestration & Micro-Orchestration Services
                                                                                                                                                                                                              1. Identity Mesh & Attendee Data Services
                                                                                                                                                                                                                1. Sponsor Analytics & Tokenized Engagement Modules
                                                                                                                                                                                                                  1. Venue API Integration & Infrastructure Services
                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                    1. Corporate Events & Conferences
                                                                                                                                                                                                                      1. Trade Shows & Exhibitions
                                                                                                                                                                                                                        1. Education & Non-Profit Events
                                                                                                                                                                                                                          1. Hybrid & Virtual Event Delivery
                                                                                                                                                                                                                          2. By Deployment Model
                                                                                                                                                                                                                            1. Pure SaaS Platforms
                                                                                                                                                                                                                              1. SaaS + Managed Services
                                                                                                                                                                                                                                1. On-Demand Hybrid Hardware & Software Bundles
                                                                                                                                                                                                                                2. By End-User
                                                                                                                                                                                                                                  1. Large Enterprises
                                                                                                                                                                                                                                    1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                                                      1. Government & Public Sector
                                                                                                                                                                                                                                        1. Educational Institutions
                                                                                                                                                                                                                                      2. UAE
                                                                                                                                                                                                                                        1. By Service Type
                                                                                                                                                                                                                                          1. Core Event Orchestration Platforms
                                                                                                                                                                                                                                            1. Edge-Orchestration & Micro-Orchestration Services
                                                                                                                                                                                                                                              1. Identity Mesh & Attendee Data Services
                                                                                                                                                                                                                                                1. Sponsor Analytics & Tokenized Engagement Modules
                                                                                                                                                                                                                                                  1. Venue API Integration & Infrastructure Services
                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                    1. Corporate Events & Conferences
                                                                                                                                                                                                                                                      1. Trade Shows & Exhibitions
                                                                                                                                                                                                                                                        1. Education & Non-Profit Events
                                                                                                                                                                                                                                                          1. Hybrid & Virtual Event Delivery
                                                                                                                                                                                                                                                          2. By Deployment Model
                                                                                                                                                                                                                                                            1. Pure SaaS Platforms
                                                                                                                                                                                                                                                              1. SaaS + Managed Services
                                                                                                                                                                                                                                                                1. On-Demand Hybrid Hardware & Software Bundles
                                                                                                                                                                                                                                                                2. By End-User
                                                                                                                                                                                                                                                                  1. Large Enterprises
                                                                                                                                                                                                                                                                    1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                                                                                      1. Government & Public Sector
                                                                                                                                                                                                                                                                        1. Educational Institutions
                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                        1. By Service Type
                                                                                                                                                                                                                                                                          1. Core Event Orchestration Platforms
                                                                                                                                                                                                                                                                            1. Edge-Orchestration & Micro-Orchestration Services
                                                                                                                                                                                                                                                                              1. Identity Mesh & Attendee Data Services
                                                                                                                                                                                                                                                                                1. Sponsor Analytics & Tokenized Engagement Modules
                                                                                                                                                                                                                                                                                  1. Venue API Integration & Infrastructure Services
                                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                                    1. Corporate Events & Conferences
                                                                                                                                                                                                                                                                                      1. Trade Shows & Exhibitions
                                                                                                                                                                                                                                                                                        1. Education & Non-Profit Events
                                                                                                                                                                                                                                                                                          1. Hybrid & Virtual Event Delivery
                                                                                                                                                                                                                                                                                          2. By Deployment Model
                                                                                                                                                                                                                                                                                            1. Pure SaaS Platforms
                                                                                                                                                                                                                                                                                              1. SaaS + Managed Services
                                                                                                                                                                                                                                                                                                1. On-Demand Hybrid Hardware & Software Bundles
                                                                                                                                                                                                                                                                                                2. By End-User
                                                                                                                                                                                                                                                                                                  1. Large Enterprises
                                                                                                                                                                                                                                                                                                    1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                                                                                                                      1. Government & Public Sector
                                                                                                                                                                                                                                                                                                        1. Educational Institutions
                                                                                                                                                                                                                                                                                                      2. Brazil
                                                                                                                                                                                                                                                                                                        1. By Service Type
                                                                                                                                                                                                                                                                                                          1. Core Event Orchestration Platforms
                                                                                                                                                                                                                                                                                                            1. Edge-Orchestration & Micro-Orchestration Services
                                                                                                                                                                                                                                                                                                              1. Identity Mesh & Attendee Data Services
                                                                                                                                                                                                                                                                                                                1. Sponsor Analytics & Tokenized Engagement Modules
                                                                                                                                                                                                                                                                                                                  1. Venue API Integration & Infrastructure Services
                                                                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                                                                    1. Corporate Events & Conferences
                                                                                                                                                                                                                                                                                                                      1. Trade Shows & Exhibitions
                                                                                                                                                                                                                                                                                                                        1. Education & Non-Profit Events
                                                                                                                                                                                                                                                                                                                          1. Hybrid & Virtual Event Delivery
                                                                                                                                                                                                                                                                                                                          2. By Deployment Model
                                                                                                                                                                                                                                                                                                                            1. Pure SaaS Platforms
                                                                                                                                                                                                                                                                                                                              1. SaaS + Managed Services
                                                                                                                                                                                                                                                                                                                                1. On-Demand Hybrid Hardware & Software Bundles
                                                                                                                                                                                                                                                                                                                                2. By End-User
                                                                                                                                                                                                                                                                                                                                  1. Large Enterprises
                                                                                                                                                                                                                                                                                                                                    1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                                                                                                                                                      1. Government & Public Sector
                                                                                                                                                                                                                                                                                                                                        1. Educational Institutions
                                                                                                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                                                                                                      6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                  2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                    1. Introduction
                                                                                                                                                                                                                                                                                                                                    2. Event Management as a Service (EMaaS) Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                      1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                      2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                      3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                        1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                        2. Product Launch
                                                                                                                                                                                                                                                                                                                                        3. Expansion
                                                                                                                                                                                                                                                                                                                                      4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                  3. Company Profile
                                                                                                                                                                                                                                                                                                                                    1. Cvent, Inc.
                                                                                                                                                                                                                                                                                                                                      1. Business Overview
                                                                                                                                                                                                                                                                                                                                      2. Financial Data
                                                                                                                                                                                                                                                                                                                                      3. Key Product domains
                                                                                                                                                                                                                                                                                                                                      4. Recent Developments
                                                                                                                                                                                                                                                                                                                                    2. Eventbrite, Inc.
                                                                                                                                                                                                                                                                                                                                    3. Bizzabo Ltd.
                                                                                                                                                                                                                                                                                                                                    4. Hopin
                                                                                                                                                                                                                                                                                                                                    5. Freeman Company
                                                                                                                                                                                                                                                                                                                                    6. Splash
                                                                                                                                                                                                                                                                                                                                    7. Certain, Inc.
                                                                                                                                                                                                                                                                                                                                    8. Aventri, Inc.
                                                                                                                                                                                                                                                                                                                                    9. Swapcard SAS
                                                                                                                                                                                                                                                                                                                                    10. Grip Events Ltd.