Global Baby Blanket Market Size, Share & Demand Report By Material Type (Cotton, Bamboo, Polyester, Wool, Blended Fabrics), By Product Type (Swaddle, Receiving, Wearable, Security, Quilted), By End Use (Household, Hospitals, Daycare, Hospitality, Non-Profit), By Distribution Channel, By Region & Segment Forecasts, 2025–2030

Report Code: RI1593PUB
Last Updated : November, 2025
Author : Olivia Brooks

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Baby Blanket Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Baby Blanket Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Baby Blanket Market, By Material Type
    1. Introduction
      1. Market Size and Forecast, By Material Type
    2. Cotton (Organic & Conventional)
      1. Market Size and Forecast, By Region
    3. Bamboo Fabric
      1. Market Size and Forecast, By Region
    4. Polyester (Microfiber & Fleece)
      1. Market Size and Forecast, By Region
    5. Wool (Merino & Cashmere)
      1. Market Size and Forecast, By Region
    6. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
      1. Market Size and Forecast, By Region
  10. Baby Blanket Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Swaddle Blankets
      1. Market Size and Forecast, By Region
    3. Receiving Blankets
      1. Market Size and Forecast, By Region
    4. Wearable Blankets/Sleep Sacks
      1. Market Size and Forecast, By Region
    5. Security/Comfort Blankets
      1. Market Size and Forecast, By Region
    6. Quilted & Thermal Blankets
      1. Market Size and Forecast, By Region
  11. Baby Blanket Market, By End Use
    1. Introduction
      1. Market Size and Forecast, By End Use
    2. Household
      1. Market Size and Forecast, By Region
    3. Hospitals & Maternity Clinics
      1. Market Size and Forecast, By Region
    4. Daycare Centers
      1. Market Size and Forecast, By Region
    5. Hotels & Hospitality Kits
      1. Market Size and Forecast, By Region
    6. Non-Profit & Charity Distribution
      1. Market Size and Forecast, By Region
  12. Baby Blanket Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail (Marketplaces & Brand Websites)
      1. Market Size and Forecast, By Region
    3. Baby Specialty Stores
      1. Market Size and Forecast, By Region
    4. Hypermarkets & Supermarkets
      1. Market Size and Forecast, By Region
    5. Departmental Stores
      1. Market Size and Forecast, By Region
    6. Direct-to-Consumer Customized Sales
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Material Type
          1. Cotton (Organic & Conventional)
            1. Bamboo Fabric
              1. Polyester (Microfiber & Fleece)
                1. Wool (Merino & Cashmere)
                  1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                  2. By Product Type
                    1. Swaddle Blankets
                      1. Receiving Blankets
                        1. Wearable Blankets/Sleep Sacks
                          1. Security/Comfort Blankets
                            1. Quilted & Thermal Blankets
                            2. By End Use
                              1. Household
                                1. Hospitals & Maternity Clinics
                                  1. Daycare Centers
                                    1. Hotels & Hospitality Kits
                                      1. Non-Profit & Charity Distribution
                                      2. By Distribution Channel
                                        1. Online Retail (Marketplaces & Brand Websites)
                                          1. Baby Specialty Stores
                                            1. Hypermarkets & Supermarkets
                                              1. Departmental Stores
                                                1. Direct-to-Consumer Customized Sales
                                              2. U.S.
                                                1. By Material Type
                                                  1. Cotton (Organic & Conventional)
                                                    1. Bamboo Fabric
                                                      1. Polyester (Microfiber & Fleece)
                                                        1. Wool (Merino & Cashmere)
                                                          1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                                                          2. By Product Type
                                                            1. Swaddle Blankets
                                                              1. Receiving Blankets
                                                                1. Wearable Blankets/Sleep Sacks
                                                                  1. Security/Comfort Blankets
                                                                    1. Quilted & Thermal Blankets
                                                                    2. By End Use
                                                                      1. Household
                                                                        1. Hospitals & Maternity Clinics
                                                                          1. Daycare Centers
                                                                            1. Hotels & Hospitality Kits
                                                                              1. Non-Profit & Charity Distribution
                                                                              2. By Distribution Channel
                                                                                1. Online Retail (Marketplaces & Brand Websites)
                                                                                  1. Baby Specialty Stores
                                                                                    1. Hypermarkets & Supermarkets
                                                                                      1. Departmental Stores
                                                                                        1. Direct-to-Consumer Customized Sales
                                                                                      2. Canada
                                                                                    2. Europe
                                                                                      1. Market Size and Forecast
                                                                                        1. By Material Type
                                                                                          1. Cotton (Organic & Conventional)
                                                                                            1. Bamboo Fabric
                                                                                              1. Polyester (Microfiber & Fleece)
                                                                                                1. Wool (Merino & Cashmere)
                                                                                                  1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                                                                                                  2. By Product Type
                                                                                                    1. Swaddle Blankets
                                                                                                      1. Receiving Blankets
                                                                                                        1. Wearable Blankets/Sleep Sacks
                                                                                                          1. Security/Comfort Blankets
                                                                                                            1. Quilted & Thermal Blankets
                                                                                                            2. By End Use
                                                                                                              1. Household
                                                                                                                1. Hospitals & Maternity Clinics
                                                                                                                  1. Daycare Centers
                                                                                                                    1. Hotels & Hospitality Kits
                                                                                                                      1. Non-Profit & Charity Distribution
                                                                                                                      2. By Distribution Channel
                                                                                                                        1. Online Retail (Marketplaces & Brand Websites)
                                                                                                                          1. Baby Specialty Stores
                                                                                                                            1. Hypermarkets & Supermarkets
                                                                                                                              1. Departmental Stores
                                                                                                                                1. Direct-to-Consumer Customized Sales
                                                                                                                              2. U.K.
                                                                                                                                1. By Material Type
                                                                                                                                  1. Cotton (Organic & Conventional)
                                                                                                                                    1. Bamboo Fabric
                                                                                                                                      1. Polyester (Microfiber & Fleece)
                                                                                                                                        1. Wool (Merino & Cashmere)
                                                                                                                                          1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                                                                                                                                          2. By Product Type
                                                                                                                                            1. Swaddle Blankets
                                                                                                                                              1. Receiving Blankets
                                                                                                                                                1. Wearable Blankets/Sleep Sacks
                                                                                                                                                  1. Security/Comfort Blankets
                                                                                                                                                    1. Quilted & Thermal Blankets
                                                                                                                                                    2. By End Use
                                                                                                                                                      1. Household
                                                                                                                                                        1. Hospitals & Maternity Clinics
                                                                                                                                                          1. Daycare Centers
                                                                                                                                                            1. Hotels & Hospitality Kits
                                                                                                                                                              1. Non-Profit & Charity Distribution
                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                1. Online Retail (Marketplaces & Brand Websites)
                                                                                                                                                                  1. Baby Specialty Stores
                                                                                                                                                                    1. Hypermarkets & Supermarkets
                                                                                                                                                                      1. Departmental Stores
                                                                                                                                                                        1. Direct-to-Consumer Customized Sales
                                                                                                                                                                      2. Germany
                                                                                                                                                                      3. France
                                                                                                                                                                      4. Spain
                                                                                                                                                                      5. Italy
                                                                                                                                                                      6. Russia
                                                                                                                                                                      7. Nordic
                                                                                                                                                                      8. Benelux
                                                                                                                                                                      9. Rest of Europe
                                                                                                                                                                    2. APAC
                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                        1. By Material Type
                                                                                                                                                                          1. Cotton (Organic & Conventional)
                                                                                                                                                                            1. Bamboo Fabric
                                                                                                                                                                              1. Polyester (Microfiber & Fleece)
                                                                                                                                                                                1. Wool (Merino & Cashmere)
                                                                                                                                                                                  1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                                                                                                                                                                                  2. By Product Type
                                                                                                                                                                                    1. Swaddle Blankets
                                                                                                                                                                                      1. Receiving Blankets
                                                                                                                                                                                        1. Wearable Blankets/Sleep Sacks
                                                                                                                                                                                          1. Security/Comfort Blankets
                                                                                                                                                                                            1. Quilted & Thermal Blankets
                                                                                                                                                                                            2. By End Use
                                                                                                                                                                                              1. Household
                                                                                                                                                                                                1. Hospitals & Maternity Clinics
                                                                                                                                                                                                  1. Daycare Centers
                                                                                                                                                                                                    1. Hotels & Hospitality Kits
                                                                                                                                                                                                      1. Non-Profit & Charity Distribution
                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                        1. Online Retail (Marketplaces & Brand Websites)
                                                                                                                                                                                                          1. Baby Specialty Stores
                                                                                                                                                                                                            1. Hypermarkets & Supermarkets
                                                                                                                                                                                                              1. Departmental Stores
                                                                                                                                                                                                                1. Direct-to-Consumer Customized Sales
                                                                                                                                                                                                              2. China
                                                                                                                                                                                                                1. By Material Type
                                                                                                                                                                                                                  1. Cotton (Organic & Conventional)
                                                                                                                                                                                                                    1. Bamboo Fabric
                                                                                                                                                                                                                      1. Polyester (Microfiber & Fleece)
                                                                                                                                                                                                                        1. Wool (Merino & Cashmere)
                                                                                                                                                                                                                          1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                                                                                                                                                                                                                          2. By Product Type
                                                                                                                                                                                                                            1. Swaddle Blankets
                                                                                                                                                                                                                              1. Receiving Blankets
                                                                                                                                                                                                                                1. Wearable Blankets/Sleep Sacks
                                                                                                                                                                                                                                  1. Security/Comfort Blankets
                                                                                                                                                                                                                                    1. Quilted & Thermal Blankets
                                                                                                                                                                                                                                    2. By End Use
                                                                                                                                                                                                                                      1. Household
                                                                                                                                                                                                                                        1. Hospitals & Maternity Clinics
                                                                                                                                                                                                                                          1. Daycare Centers
                                                                                                                                                                                                                                            1. Hotels & Hospitality Kits
                                                                                                                                                                                                                                              1. Non-Profit & Charity Distribution
                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                1. Online Retail (Marketplaces & Brand Websites)
                                                                                                                                                                                                                                                  1. Baby Specialty Stores
                                                                                                                                                                                                                                                    1. Hypermarkets & Supermarkets
                                                                                                                                                                                                                                                      1. Departmental Stores
                                                                                                                                                                                                                                                        1. Direct-to-Consumer Customized Sales
                                                                                                                                                                                                                                                      2. Korea
                                                                                                                                                                                                                                                      3. Japan
                                                                                                                                                                                                                                                      4. India
                                                                                                                                                                                                                                                      5. Australia
                                                                                                                                                                                                                                                      6. Singapore
                                                                                                                                                                                                                                                      7. Taiwan
                                                                                                                                                                                                                                                      8. South East Asia
                                                                                                                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                    2. Middle East and Africa
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Material Type
                                                                                                                                                                                                                                                          1. Cotton (Organic & Conventional)
                                                                                                                                                                                                                                                            1. Bamboo Fabric
                                                                                                                                                                                                                                                              1. Polyester (Microfiber & Fleece)
                                                                                                                                                                                                                                                                1. Wool (Merino & Cashmere)
                                                                                                                                                                                                                                                                  1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                                                                                                                                                                                                                                                                  2. By Product Type
                                                                                                                                                                                                                                                                    1. Swaddle Blankets
                                                                                                                                                                                                                                                                      1. Receiving Blankets
                                                                                                                                                                                                                                                                        1. Wearable Blankets/Sleep Sacks
                                                                                                                                                                                                                                                                          1. Security/Comfort Blankets
                                                                                                                                                                                                                                                                            1. Quilted & Thermal Blankets
                                                                                                                                                                                                                                                                            2. By End Use
                                                                                                                                                                                                                                                                              1. Household
                                                                                                                                                                                                                                                                                1. Hospitals & Maternity Clinics
                                                                                                                                                                                                                                                                                  1. Daycare Centers
                                                                                                                                                                                                                                                                                    1. Hotels & Hospitality Kits
                                                                                                                                                                                                                                                                                      1. Non-Profit & Charity Distribution
                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                        1. Online Retail (Marketplaces & Brand Websites)
                                                                                                                                                                                                                                                                                          1. Baby Specialty Stores
                                                                                                                                                                                                                                                                                            1. Hypermarkets & Supermarkets
                                                                                                                                                                                                                                                                                              1. Departmental Stores
                                                                                                                                                                                                                                                                                                1. Direct-to-Consumer Customized Sales
                                                                                                                                                                                                                                                                                              2. UAE
                                                                                                                                                                                                                                                                                                1. By Material Type
                                                                                                                                                                                                                                                                                                  1. Cotton (Organic & Conventional)
                                                                                                                                                                                                                                                                                                    1. Bamboo Fabric
                                                                                                                                                                                                                                                                                                      1. Polyester (Microfiber & Fleece)
                                                                                                                                                                                                                                                                                                        1. Wool (Merino & Cashmere)
                                                                                                                                                                                                                                                                                                          1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                                                                                                                                                                                                                                                                                                          2. By Product Type
                                                                                                                                                                                                                                                                                                            1. Swaddle Blankets
                                                                                                                                                                                                                                                                                                              1. Receiving Blankets
                                                                                                                                                                                                                                                                                                                1. Wearable Blankets/Sleep Sacks
                                                                                                                                                                                                                                                                                                                  1. Security/Comfort Blankets
                                                                                                                                                                                                                                                                                                                    1. Quilted & Thermal Blankets
                                                                                                                                                                                                                                                                                                                    2. By End Use
                                                                                                                                                                                                                                                                                                                      1. Household
                                                                                                                                                                                                                                                                                                                        1. Hospitals & Maternity Clinics
                                                                                                                                                                                                                                                                                                                          1. Daycare Centers
                                                                                                                                                                                                                                                                                                                            1. Hotels & Hospitality Kits
                                                                                                                                                                                                                                                                                                                              1. Non-Profit & Charity Distribution
                                                                                                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                1. Online Retail (Marketplaces & Brand Websites)
                                                                                                                                                                                                                                                                                                                                  1. Baby Specialty Stores
                                                                                                                                                                                                                                                                                                                                    1. Hypermarkets & Supermarkets
                                                                                                                                                                                                                                                                                                                                      1. Departmental Stores
                                                                                                                                                                                                                                                                                                                                        1. Direct-to-Consumer Customized Sales
                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                        1. By Material Type
                                                                                                                                                                                                                                                                                                                                          1. Cotton (Organic & Conventional)
                                                                                                                                                                                                                                                                                                                                            1. Bamboo Fabric
                                                                                                                                                                                                                                                                                                                                              1. Polyester (Microfiber & Fleece)
                                                                                                                                                                                                                                                                                                                                                1. Wool (Merino & Cashmere)
                                                                                                                                                                                                                                                                                                                                                  1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                                                                                                                                                                                                                                                                                                                                                  2. By Product Type
                                                                                                                                                                                                                                                                                                                                                    1. Swaddle Blankets
                                                                                                                                                                                                                                                                                                                                                      1. Receiving Blankets
                                                                                                                                                                                                                                                                                                                                                        1. Wearable Blankets/Sleep Sacks
                                                                                                                                                                                                                                                                                                                                                          1. Security/Comfort Blankets
                                                                                                                                                                                                                                                                                                                                                            1. Quilted & Thermal Blankets
                                                                                                                                                                                                                                                                                                                                                            2. By End Use
                                                                                                                                                                                                                                                                                                                                                              1. Household
                                                                                                                                                                                                                                                                                                                                                                1. Hospitals & Maternity Clinics
                                                                                                                                                                                                                                                                                                                                                                  1. Daycare Centers
                                                                                                                                                                                                                                                                                                                                                                    1. Hotels & Hospitality Kits
                                                                                                                                                                                                                                                                                                                                                                      1. Non-Profit & Charity Distribution
                                                                                                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                        1. Online Retail (Marketplaces & Brand Websites)
                                                                                                                                                                                                                                                                                                                                                                          1. Baby Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                            1. Hypermarkets & Supermarkets
                                                                                                                                                                                                                                                                                                                                                                              1. Departmental Stores
                                                                                                                                                                                                                                                                                                                                                                                1. Direct-to-Consumer Customized Sales
                                                                                                                                                                                                                                                                                                                                                                              2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                1. By Material Type
                                                                                                                                                                                                                                                                                                                                                                                  1. Cotton (Organic & Conventional)
                                                                                                                                                                                                                                                                                                                                                                                    1. Bamboo Fabric
                                                                                                                                                                                                                                                                                                                                                                                      1. Polyester (Microfiber & Fleece)
                                                                                                                                                                                                                                                                                                                                                                                        1. Wool (Merino & Cashmere)
                                                                                                                                                                                                                                                                                                                                                                                          1. Blended Fabrics (Cotton-Polyester, Cotton-Bamboo)
                                                                                                                                                                                                                                                                                                                                                                                          2. By Product Type
                                                                                                                                                                                                                                                                                                                                                                                            1. Swaddle Blankets
                                                                                                                                                                                                                                                                                                                                                                                              1. Receiving Blankets
                                                                                                                                                                                                                                                                                                                                                                                                1. Wearable Blankets/Sleep Sacks
                                                                                                                                                                                                                                                                                                                                                                                                  1. Security/Comfort Blankets
                                                                                                                                                                                                                                                                                                                                                                                                    1. Quilted & Thermal Blankets
                                                                                                                                                                                                                                                                                                                                                                                                    2. By End Use
                                                                                                                                                                                                                                                                                                                                                                                                      1. Household
                                                                                                                                                                                                                                                                                                                                                                                                        1. Hospitals & Maternity Clinics
                                                                                                                                                                                                                                                                                                                                                                                                          1. Daycare Centers
                                                                                                                                                                                                                                                                                                                                                                                                            1. Hotels & Hospitality Kits
                                                                                                                                                                                                                                                                                                                                                                                                              1. Non-Profit & Charity Distribution
                                                                                                                                                                                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                                1. Online Retail (Marketplaces & Brand Websites)
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Baby Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Hypermarkets & Supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Departmental Stores
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Direct-to-Consumer Customized Sales
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                      6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                  2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                    2. Baby Blanket Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                        2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                        3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                  3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Carter’s Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                    2. Aden & Anais
                                                                                                                                                                                                                                                                                                                                                                                                                    3. Hudson Baby
                                                                                                                                                                                                                                                                                                                                                                                                                    4. Burt’s Bees Baby
                                                                                                                                                                                                                                                                                                                                                                                                                    5. Mushie
                                                                                                                                                                                                                                                                                                                                                                                                                    6. American Baby Company
                                                                                                                                                                                                                                                                                                                                                                                                                    7. Little Unicorn
                                                                                                                                                                                                                                                                                                                                                                                                                    8. Baby Deedee
                                                                                                                                                                                                                                                                                                                                                                                                                    9. Mebie Baby
                                                                                                                                                                                                                                                                                                                                                                                                                    10. Pottery Barn Kids