Top 10 Consumer Goods & Services Companies Globally By Revenue (2024)

Consumer goods and services companies shape global consumption by delivering essential products spanning the retail, packaged goods, luxury, and technology sectors. Their ability to scale operations, adapt to consumer preferences, and invest in innovation contributes directly to GDP growth and global economic stability.

The consumer goods and services sector is dominated by global giants, led by Walmart (US, retail) and Amazon (US, ecommerce/tech), alongside major manufacturers and luxury conglomerates with strong international footprints.

Key companies, their headquarters, and revenues for F.Y. 2024 are shown below (all revenues in USD):

Each company’s reported revenues are the most recent full-year figures (fiscal 2023 or calendar 2024). Together, these firms illustrate the breadth of the consumer sector (retailers, consumer packaged goods, tech/devices, luxury, etc.) and reflect their market leadership. 

Major Industry Trends (2024)

1. Digital Transformation: Consumer companies accelerated the adoption of digital technologies across supply chains, marketing, and customer service. In 2024, leading firms invested heavily in AI, cloud, and data analytics. For example, Nestlé is piloting OpenAI’s GPT-4 for business intelligence and virtual reality for R&D prototyping. Amazon continually expands AWS cloud and AI services (e.g, new AI silicon “Trainium2” and GenAI models) to power its retail platform. Procter & Gamble has integrated automation and digital tools (“Supply Chain 3.0”) to boost efficiency. These moves, along with the rapid growth of e-commerce channels (online platforms, subscription services, digital wallets, etc.), have enabled firms to serve customers more quickly and personalize offerings at scale. 
2. Sustainability & Circularity: Environmental and social responsibility remain central. Consumers favor eco-friendly products, and brands have responded with greener operations and packaging. PepsiCo, for instance, replaced plastic drink-pack rings with recyclable paperboard under its “PepsiCo Positive” program. Coca-Cola introduced lighter-weight bottles to reduce plastic use. Nestlé and Unilever continue expanding recyclable materials and setting net-zero targets. Many companies also report on ethical sourcing and health–promoting organic, plant-based, or responsibly certified ingredients to meet growing demand for wellness and ethics. These sustainability efforts are now key differentiators for consumers and investors alike. 
3. Healthcare & Wellness Integration: Following the pandemic, consumers are increasingly viewing healthcare and well-being as integral to the consumer market. Retailers and goods companies are moving into health services and products. For example, Amazon has aggressively expanded its pharmacy business (adding same-day prescription delivery in 20 new cities by 2025). Walmart similarly expanded “Walmart Health” clinics and in-store clinics (nearly doubling its footprint in 2024) to offer primary care and telehealth. Food and beverage firms are launching nutrition and supplement lines (Nestlé Health Science, Unilever’s vitamin brands) to tap wellness trends. Even insurers and conglomerates (e.g., UnitedHealth, Berkshire Hathaway) are increasingly discussed in a consumer context for their large health service offerings. Overall, “healthcare” is moving into the consumer goods fold as lifestyle brands promote wellness (sleep tech, fitness, diagnostics) and retailers bundle health services. 
4. Luxury Market Dynamics: The luxury segment saw continued resilience and selective growth. High-end spending in 2024 was roughly flat globally (Bain & Company estimates ~€1.48 trillion total luxury spend, about unchanged from 2023), but top brands captured growth by innovation and new customers. LVMH (No. 5 on our list) posted record results powered by strong demand in the U.S. and Asia (especially premium categories like leather goods and cosmetics). Luxury firms invested in direct-to-consumer channels (flagship stores, e-commerce, virtual showrooms) and experiential marketing to engage younger buyers. Notably, digital engagement (AR try-ons, personalized apps) and new categories (premium streetwear, NFTs, and gaming tie-ins) helped luxury players offset slower traffic in traditional malls. The trend toward “accessible luxury” also grew – consumers trade up into premium brands more readily during economic uncertainty, benefiting groups like LVMH and Kering. 

Leading Companies’ Strategic Responses 

• Walmart

Walmart has doubled down on omnichannel retail. Its 2024 strategy blended heavy digital investment (expanding online grocery pick-up, Walmart+ subscriptions, and fintech offerings) with price leadership in stores. Walmart also accelerated sustainability (e.g., solar farms and electric trucking) and widened its healthcare services. As of 2024, Walmart planned ~70 Walmart Health clinics (primary care, dentistry, telehealth) across the U.S. to attract “health-conscious” consumers. 

• Amazon

Amazon leveraged its tech edge: besides retail expansion, 2024 saw Amazon launch new AI-powered features (Prime free delivery, improved recommendation engines) and strongly push into healthcare (Amazon Pharmacy, a planned network of brick-and-mortar outlets) to drive growth. Amazon also hit sustainability targets (packaging reductions, carbon neutrality initiatives) to appeal to green-minded shoppers. 

• Apple

Apple advanced its sustainability and health initiatives while deepening AI integration across operations. The company expanded the use of recycled materials and progressed toward full carbon neutrality. In health, Apple enhanced wellness features in its wearables, reinforcing the Apple Watch’s role in personal health monitoring. AI-powered tools also improved supply chain efficiency and personalized marketing, while ecosystem loyalty grew through integrated fitness, wellness, and content services.

• Nestlé

Nestlé responded to consumer trends by innovating digitally and in health/wellness. In addition to its GPT-4 and VR R&D projects, Nestlé invested in e-commerce (online grocery partnerships, direct sales) to offset grocery inflation. It expanded infant nutrition and plant-based food lines to meet health trends. Nestlé’s sustainability programs (e.g., regenerative agriculture and plastic-free packaging pledges) address both consumer ethics and regulatory pressures. 

• LVMH

LVMH accelerated global expansion. The luxury conglomerate grew its digital direct sales (online stores, social-commerce events) and continued acquiring brands (like Tiffany & Co.) to diversify. LVMH also embraced sustainability in craftsmanship (leather traceability, energy efficiency in ateliers) to maintain brand prestige among eco-conscious buyers. Despite macro headwinds, LVMH’s focus on creative branding and premium experience (e.g. luxury travel experiences, VIP events) helped it retain pricing power. 

• Procter & Gamble (P&G)

Procter & Gamble continued to refine its product portfolio while enhancing operational efficiency through strategic investments in artificial intelligence. The company leveraged AI-powered tools across marketing and supply chain analytics to improve demand forecasting and reduce operational waste. P&G also accelerated the rollout of environmentally sustainable products, including concentrated formulations and refillable packaging solutions, in response to growing consumer demand for eco-friendly alternatives. Additionally, the company expanded its presence in the over-the-counter healthcare segment, emphasizing brands such as Vicks and nutritional supplements to meet rising global health and wellness needs.

• Unilever

Unilever pursued portfolio optimization and innovation with a focus on sustainability and consumer wellbeing. The company deployed AI-driven technologies to strengthen its marketing precision and streamline supply chain operations. Unilever intensified its commitment to sustainability by launching new green products, including eco-conscious detergents and low-waste packaging formats. The firm also broadened its personal care offerings by introducing new wellbeing-oriented brands, aligning with heightened consumer interest in holistic health solutions.

• PepsiCo

PepsiCo advanced its diversification strategy by expanding its footprint in the health-oriented snacks and nutrition segment, supported by acquisitions of wellness-focused brands. The company continued its environmental sustainability initiatives, investing in packaging innovation such as paper-based can rings and plant-derived bottles. PepsiCo also bolstered its digital engagement capabilities through targeted e-commerce and marketing strategies, aiming to build stronger direct-to-consumer relationships and adapt to shifting consumption behaviors.

• Nike

Nike expanded its direct-to-consumer and digital fitness push. By 2024, over 50% of Nike’s sales came via Nike.com and owned stores. Nike added immersive retail tech (AR for shoe fittings, the Nike app) and continued its sustainability program (recycled materials in shoes, recycled apparel) to appeal to younger, eco-conscious athletes. 

• Coca-Cola

The Coca-Cola Company deepened its product diversification efforts by investing in low-sugar alternatives and specialty beverages, including ready-to-drink teas and coffees, to align with evolving health and wellness trends. The company enhanced consumer engagement through digital loyalty programs and exploratory Web3 initiatives, including NFT-based fan experiences. Sustainability remained a strategic priority, with Coca-Cola introducing lighter bottle designs and adopting low-carbon sweeteners to reduce its environmental footprint.

In summary, the top consumer goods and services companies demonstrated scale, agility, and strategic clarity over the past year, effectively dealing with rising competition and economic headwinds. In retail and FMCG, firms advanced digital transformation through AI, cloud infrastructure, and e-commerce to streamline operations and deepen customer engagement.

At the same time, growing demand for sustainability and health-conscious products drove innovation in packaging and portfolios, including plastic-free solutions and wellness-focused offerings. Luxury brands sustained momentum by enhancing customer experience and entering high-growth markets, reinforcing their global positioning. Their performance reflects a clear strategy, managing short-term cost pressures while aligning with long-term consumer demand and global market shifts.