Consumer goods and services companies shape global consumption by delivering essential products spanning the retail, packaged goods, luxury, and technology sectors. Their ability to scale operations, adapt to consumer preferences, and invest in innovation contributes directly to GDP growth and global economic stability.
The consumer goods and services sector is dominated by global giants, led by Walmart (US, retail) and Amazon (US, ecommerce/tech), alongside major manufacturers and luxury conglomerates with strong international footprints.
Key companies, their headquarters, and revenues for F.Y. 2024 are shown below (all revenues in USD):
Company |
Headquarters |
2024 Revenue |
Key Offerings |
Sector |
Walmart |
Bentonville, AR, USA |
$648.1 B |
Groceries, general merchandise (mass retail) |
Retail (supermarkets, discount) |
Amazon |
Seattle, WA, USA |
$638 B |
Online retail, cloud (AWS), digital services |
Internet retail / Tech |
Apple |
Cupertino, CA, USA |
$383.3 B |
iPhones, Macs, wearables, digital media/services |
Consumer Electronics/Tech |
Nestlé |
Vevey, Switzerland |
$105.5 B |
Packaged foods and beverages (coffee, pet food) |
Food & Beverage (CPG) |
LVMH |
Paris, France |
$89 B |
Luxury fashion, leather goods, cosmetics, and wine |
Luxury Goods |
Procter & Gamble |
Cincinnati, OH, USA |
$84.0 B |
Household and personal care brands (Pampers, Tide, etc.) |
Consumer Products |
Unilever |
London (UK) / Rotterdam (NL) |
$65 B |
Household and personal care (Dove, Knorr, etc.) |
Consumer Products |
PepsiCo |
Purchase, NY, USA |
$91.5 B |
Beverages and snacks (Pepsi, Frito-Lay, Quaker) |
Food & Beverage |
Nike |
Beaverton, OR, USA |
$51.4 B |
Athletic footwear, apparel |
Apparel/Retail |
Coca-Cola |
Atlanta, GA, USA |
$47.1 B |
Soft drinks and non-alcoholic beverages |
Beverages |
Each company’s reported revenues are the most recent full-year figures (fiscal 2023 or calendar 2024). Together, these firms illustrate the breadth of the consumer sector (retailers, consumer packaged goods, tech/devices, luxury, etc.) and reflect their market leadership.
Major Industry Trends (2024)
Leading Companies’ Strategic Responses
Walmart has doubled down on omnichannel retail. Its 2024 strategy blended heavy digital investment (expanding online grocery pick-up, Walmart+ subscriptions, and fintech offerings) with price leadership in stores. Walmart also accelerated sustainability (e.g., solar farms and electric trucking) and widened its healthcare services. As of 2024, Walmart planned ~70 Walmart Health clinics (primary care, dentistry, telehealth) across the U.S. to attract “health-conscious” consumers.
Amazon leveraged its tech edge: besides retail expansion, 2024 saw Amazon launch new AI-powered features (Prime free delivery, improved recommendation engines) and strongly push into healthcare (Amazon Pharmacy, a planned network of brick-and-mortar outlets) to drive growth. Amazon also hit sustainability targets (packaging reductions, carbon neutrality initiatives) to appeal to green-minded shoppers.
Apple advanced its sustainability and health initiatives while deepening AI integration across operations. The company expanded the use of recycled materials and progressed toward full carbon neutrality. In health, Apple enhanced wellness features in its wearables, reinforcing the Apple Watch’s role in personal health monitoring. AI-powered tools also improved supply chain efficiency and personalized marketing, while ecosystem loyalty grew through integrated fitness, wellness, and content services.
Nestlé responded to consumer trends by innovating digitally and in health/wellness. In addition to its GPT-4 and VR R&D projects, Nestlé invested in e-commerce (online grocery partnerships, direct sales) to offset grocery inflation. It expanded infant nutrition and plant-based food lines to meet health trends. Nestlé’s sustainability programs (e.g., regenerative agriculture and plastic-free packaging pledges) address both consumer ethics and regulatory pressures.
LVMH accelerated global expansion. The luxury conglomerate grew its digital direct sales (online stores, social-commerce events) and continued acquiring brands (like Tiffany & Co.) to diversify. LVMH also embraced sustainability in craftsmanship (leather traceability, energy efficiency in ateliers) to maintain brand prestige among eco-conscious buyers. Despite macro headwinds, LVMH’s focus on creative branding and premium experience (e.g. luxury travel experiences, VIP events) helped it retain pricing power.
Procter & Gamble continued to refine its product portfolio while enhancing operational efficiency through strategic investments in artificial intelligence. The company leveraged AI-powered tools across marketing and supply chain analytics to improve demand forecasting and reduce operational waste. P&G also accelerated the rollout of environmentally sustainable products, including concentrated formulations and refillable packaging solutions, in response to growing consumer demand for eco-friendly alternatives. Additionally, the company expanded its presence in the over-the-counter healthcare segment, emphasizing brands such as Vicks and nutritional supplements to meet rising global health and wellness needs.
Unilever pursued portfolio optimization and innovation with a focus on sustainability and consumer wellbeing. The company deployed AI-driven technologies to strengthen its marketing precision and streamline supply chain operations. Unilever intensified its commitment to sustainability by launching new green products, including eco-conscious detergents and low-waste packaging formats. The firm also broadened its personal care offerings by introducing new wellbeing-oriented brands, aligning with heightened consumer interest in holistic health solutions.
PepsiCo advanced its diversification strategy by expanding its footprint in the health-oriented snacks and nutrition segment, supported by acquisitions of wellness-focused brands. The company continued its environmental sustainability initiatives, investing in packaging innovation such as paper-based can rings and plant-derived bottles. PepsiCo also bolstered its digital engagement capabilities through targeted e-commerce and marketing strategies, aiming to build stronger direct-to-consumer relationships and adapt to shifting consumption behaviors.
Nike expanded its direct-to-consumer and digital fitness push. By 2024, over 50% of Nike’s sales came via Nike.com and owned stores. Nike added immersive retail tech (AR for shoe fittings, the Nike app) and continued its sustainability program (recycled materials in shoes, recycled apparel) to appeal to younger, eco-conscious athletes.
The Coca-Cola Company deepened its product diversification efforts by investing in low-sugar alternatives and specialty beverages, including ready-to-drink teas and coffees, to align with evolving health and wellness trends. The company enhanced consumer engagement through digital loyalty programs and exploratory Web3 initiatives, including NFT-based fan experiences. Sustainability remained a strategic priority, with Coca-Cola introducing lighter bottle designs and adopting low-carbon sweeteners to reduce its environmental footprint.
In summary, the top consumer goods and services companies demonstrated scale, agility, and strategic clarity over the past year, effectively dealing with rising competition and economic headwinds. In retail and FMCG, firms advanced digital transformation through AI, cloud infrastructure, and e-commerce to streamline operations and deepen customer engagement.
At the same time, growing demand for sustainability and health-conscious products drove innovation in packaging and portfolios, including plastic-free solutions and wellness-focused offerings. Luxury brands sustained momentum by enhancing customer experience and entering high-growth markets, reinforcing their global positioning. Their performance reflects a clear strategy, managing short-term cost pressures while aligning with long-term consumer demand and global market shifts.